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How to follow leads?

Discussion in 'Local SEO' started by beginnerseo, Jun 6, 2016.

  1. beginnerseo

    beginnerseo Newbie

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    I want to sell leads that convert to the field I want to sell them to since it's far more profitable to take a percentage of the sale than selling the leads outright. Does anyone know how to track these leads as I will only be selling these leads with a email and phone. Do I just trust the company and hope for the best?
     
  2. PBN345

    PBN345 Jr. VIP Jr. VIP

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    Trust the company and hope for the best or email or phone the leads and ask them (probably not a good idea)!
     
  3. BreaknBrix

    BreaknBrix Power Member

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    I've been doing this successfully for 4+ years now so let me give you some advice.

    I pay for everything on my own. I also do most the work on my own except for simple things like outsourcing citations. But I do the website, the copy, forwarding numbers, hundreds of geo-targeted pages, graphics & photos, VSLs, hundreds of geo-targeted YT videos, G local, Yahoo, Yelp, Insider Pages etc, review network, fake & real reviews, spamming classifieds, etc etc. It's a long list of things. Although the first few leads can dribble in as soon as 2 weeks, leads really don't kick up for 3-6 months. Then I slowly grow them for another 1-2 years, they become fully fledged authority sites, generate lots of qualified leads and that's when the real money is made (5 figs / month).

    You're 100% right that it's more profitable to take a % of the commissions. So you need to understand the main function of your business. Although YOU are a marketer and will be generating leads.... your business is *brokering* leads. So your business is 2 businesses. The lead generation side. Then the brokering & monetization side.

    Most people can't generate leads nevermind the quality & volume of leads that's necessary in this field. Because most people AND businesses are method-obsessed.

    But let's assume you know what you're doing. That you're willing to sacrifice everything it takes to make this work.

    You probably don't wanna hear this, but you absolutely 100% need to LIVE where your main business & funnels are operating.

    I build funnels primarily for 1 state (NJ). I might do work in NY or PA. But you'd NEVER see me building funnels out in California or Florida. And there's thousands of logistical reasons why. First, I need to personally interview, meet and get to know any broker I'm hiring. Cause that broker will become the "frontman" for my business. He plays many different roles. The role of the owner. I put his pic on the homepage. I need him to direct, record and produce any marketing material I'm doing. It's the same for the companies we work for. And the same for the people they subcontract their work to.

    So I NEED to inspect everything. If I'm sending leads to your business, we're meeting in person. I'll interview you. Then I need to see your business. Your office, your staff, your salesmen, your market dept, your overhead, profit margins, ROI, etc. I need to know how your business works from soup to nuts BEFORE I EVEN THINK of sending 1 lead to you.

    Then I'm gonna look for red flags. I'm gonna ask your marketing dept what they're working on. Let me see some recent campaigns. I'm gonna find out what the ROI on those campaigns were. I wanna met your top salesman. I wanna know how much he sold last month. I'm gonna roleplay with your salesman. I'm gonna ask how much you pay for internet, how much you pay for office space, how much you pay your secretary or paid to get your trucks painted or what you do on the weekends. If your manager tells me you go to Atlantic City every weekend and have a bad habit of gambling, or going to strip clubs.... this is shit I'm gonna find out. If I criticize your business that's a good thing. That means I'm actually contemplating working with you. If I'm polite and casual, I'm leaving very soon.

    So YES, trust is a huge asset. But it's not the only thing I'm looking for. I need to know you're running a tight ship. I need to know your ship doesn't have 100 holes patched with plaster that are gonna leak & drain revenue from what I already know my profits should be.

    There are many other logistical reasons for living local. And I couldn't possible write everything. But something as simple as familiarity. There's a million different ways this can be defined in numbers. Like me KNOWING the consensus data for my target state. It's taken 4 years to (accidentally) memorize most those numbers. If you ask me about any town in my state, I likely know by head if that town has more than 40,000 people. Many towns I know the exact #. I know avg household incomes. Race distribution. I know a lot about geography. How many ft above sea level certain areas are. Lakes, bays, ponds, rivers, streams, underground caves or capillaries .... all this shit is important to know both for targeting and because of the industries we work in.

    So if I'm scaling into a new vertical and targeting a different industry in the same state... I don't need to research every town to know which ones to spend the most time on.

    Anyway, I'm getting off point. To keep it short I hire a broker. I handle the online shit the broker handles the phone calls and everything else. He decides which company (of just a few) will get which leads and also negotiates after every job what our cut will be. He ALSO runs leads himself in 1 industry. So all those leads get monetized directly by us. In every other industry we send the leads to companies we fully know and trust, then they cut us a fat commission, everyones happy, the brokers happy, I'm happy.... but NONE of this would be possible w/out a broker and if I didn't live close to where I work.

    One last thing, if a company doesn't close a lead we never give that lead to another company. As we already know which company is best ahead of time. So we'll let them work the lead for months if they need then just negotiate our cut down the road. Even months later if the lead doesn't close the company just tells us. Sometimes customers disappear just to call 6-12 months later and we'll get paid a year down the road. As far as how you "track" the leads ... we really don't. Because the businesses we send leads to KNOW we have the leads contact info. They know that lead spoke to our broker before anyone else. Which means we can (and will) call that lead up anytime under the front of a "check up" or to run a "satisfaction survey".... and if we ever find out x business sold that job and didn't tell us .... THAT business is cutting it's own legs off. So it's the model as a whole that prevents people from ripping us off. If we're making you a shitload of money, what on Earth would you risk stealing leads for? We're gonna find out immediately and you're gonna ruin the best opportunity you had. Very few if any sane bastards will gamble an early retirement over 1 no risk lead we sent them for "free".

    -BB
     
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    Last edited: Jun 8, 2016
  4. beginnerseo

    beginnerseo Newbie

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    Completely invaluable information here! I really can't appreciate how much you've done for me!

    Quick question: Do you usually do a blog for your niche and area and rank it doing that or do you get a generic client website?
     
  5. BreaknBrix

    BreaknBrix Power Member

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    Didn't see this question before.

    I do a real website just like a franchise or real business would build. If you want an idea of what they look like go check out quality first basements. They do some great online marketing, I've been stalking them for years and most my sites have that same type of look and feel. Just branded slightly different.

    All my domains are PMDs too. And all the names are alliterated. Usually 3-4 syllables like:

    firstchoiceflooringnj.com
    freshstepflooringnj.com

    That's off the type of my head. Normally I write a list of 1-2 pages of names (1 per line) then narrow down my best 10. Then my top 3. Then it could take a few weeks just to settle on the final name.

    I take this step very seriously as these are sites I'll be investing many years into. And I always try to think of a name that's slightly more clever and appealing than my top competitors. You need every bit of leverage you can get.

    Then I register the domain and get to work.

    Keep in mind like I said the BIGGEST MISTAKE businesses make is being method obsessed. Although I use many different methods and techniques to build these funnels.... there's a much larger end goal that drives all this.

    That end goal is:

    1) Multiple 300-500 page authority sites (described above)

    2) Each site with it's own funnel (described above).

    3) A gigantic swipe file with thousands of headlines, catch phrases, buzz words, graphics, it's a neatly organize folder that's busting from the seems with creativity. And it took me years just to swipe and create all the shit I have but I can't possible explain how useful this is when building new sites. You can fire out some fierce copy super fast if you arm yourself with a huge, custom swipe folder.

    4) Around 60 web.20 all between 5-800 pages. 98% of them are less than 30 pages big. But I have 5-6 really big ones I did years ago. This was back when I had no idea wtf I was doing. So I just kept adding more and more pages and backlinking from the same few web2.0 over and over. Then years later realized how stupid this was, removed most the links and just kept the content cause they're old and aged now. I also hit these web2.0 with PBN links of my own, PBN links from the market place, then very small GSA campaigns set with high restrictions.

    5) THE PBN. I've spoke about this too many times before. All my PBN sites look like real businesses. Not the same level quality as my money sites as they're much smaller but they're all branded with custom logos, phone numbers, emails... they look legit as legit gets w/out me wasting too much time.

    6) Review network. I have a guide about this I'll be sharing one of these days so again, I can't get too deep into it. But it's not that technical. Yelp is the hardest so with Yelp I age the accounts. I log in on certain days just to post on the forums then log out. Befriend people. Then slowly start dropping reviews for restaurants and shit. Once I SEE those reviews sticking THEN I target my own business profiles. G Local, Insider Pages, everything else is real easy to do it's all about organization and tracking.

    So in my first post I described a lot of the methodology behind what I do. But you have to keep in mind that my end goal is to BUILD AN EMPIRE.

    This isn't a "let me build a generic site then find some BSTs" deal. This is a "let me bust my ass for 5 years so I can retire in 10" deal.

    It takes LOTS of work. But I love it. And once your empire is just half way done you're gonna feel like a real king. You won't have to invest a penny in PPC or any of that shit. You obviously have all your yearly PBN costs but aside from that it's very cheap in the long run and very profitable. All the traffic is passive.

    The big problem is the work which is why 99% of marketers will never work this way. But if you do this for just 5 years you can easily retire in 10 if you really put the time in and master your craft. I've been doing it for 4 years myself. It'll probably take another 2 years to finish all 6 funnels but once that's done I'll be pulling in over mid 6 figs / yr. Another good thing is you invest less and less the bigger the funnel gets (all those upfront costs and time-opportunity costs go away). Which allows you to put that much more money AND time in the bank.

    -BB
     
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    Last edited: Jun 19, 2016
  6. beginnerseo

    beginnerseo Newbie

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    I thought you forgot about me for a minute lol but it's all sweet.

    Again, you are really very very helpful.

    -From what I've read, you've created these websites before getting a client then getting a broker to sell the leads right? Also do you get the website ranked etc and put on a phone number on it afterwards?
    -Whenever you register for Google Local, do you get a virtual office and get your brokers number put on their directory?
    -Is Q1stBasements a lead gen site or a local business site? From a quick glance it looks to be a local business but I am probably wrong.

    One last question: Do you do any coaching? Once I get up and running and start making some money, I'll happily pay anyone who knows what they're doing to coach and mentor me.

    Again, you're completely invaluable. I really hope I'm not wasting your time with these questions.

    Thanks
     
    Last edited: Jun 20, 2016
  7. beginnerseo

    beginnerseo Newbie

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    Also for your web2.0s do you just create them with articles then link back to your site and hit them with PBN links? Also do you ever get someone on Fiverr etc to set up the web2.0s for you instead of doing all the work yourself?
     
  8. gcantin85

    gcantin85 Junior Member

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    Work with a company that you trust. If you want to follow the leads yourself, ask if they have a CRM.