I use LinkedIn to get B2B leads. The audience is very different from, say, Facebook.
Build a strong profile with good connections. Stay under the radar until you have a good newtork.
I see a lot of people offering freebies to build an email list and then sell ebooks. It shouldn't be too hard to make a bit of cash this way. Find greedy people, use their greed to make money, that's basically the idea
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