tony_d
Elite Member
- Jun 22, 2013
- 2,673
- 3,294
Yeah, clickbait title.
But, I'll deliver.
One thing that I don't see talked about very much on BHW is retargeting, aka, remarketing.
I'm a relative newcomer to it myself, and it's possible that I've been really ignorant by disregarding it thus far.
If you're in the same boat, take the time now to get educated and implement a remarketing campaign - you'll be way ahead of the curve (or maybe I'm just WAY behind the curve).
I'd always known what the term meant, but I'd never take the time to look into it properly and to understand how easy it actually is to apply remarketing campaigns to my IM operations.
As some here know, I'm mostly in local lead sites (though I can't think of many niches where remarketing wouldn't be a valid strategy).
If a user is looking for a [plumber] in [Houston] and searches for the same on Google, they will come across my site, and call the number there which goes to my client, the [plumber].
I get paid for making my clients phone ring - a pretty simple business model, and one which pays pretty damn well when scaled.
However, in my case, and almost definitely the same for most of you regardless of niche, over 90-95% of users leave my sites without picking up the phone. And that never bothered me in the past to the extent that I was motivated to do something about it.
Now I'm absolutely kicking myself for leaving all that cash on the table.
I've started running a few very simple FaceBook newsroll remarketing campaigns via AdRoll, and they go like this;
- user comes to my [Houston][plumbing] website (by way of my organic rankings)
- tracking pixel/cookie is set by the AdRoll snippet
- in the next 5 days, that user will see in their FaceBook news roll, approximately 3-5 separate times, a message that says something like "Still need a [plumber]? We can get to you within 24 hours. Call now for 10% off."
- they do NOT need to have liked/followed my FB page. All that needs to exist is that tracking pixel/cookie, and they will see the message in their News Roll.
- yes I know this is somewhat messy, because customers who already called will see the ads too. But I don't care.
The conversion rates are insane.
On one site, I literally doubled my earnings within days. It's a home improvement niche where customers tend to get several quotes and not proceed instantly - so hitting them again in the days after their initial visit to my site (and presumably to others) has proved significantly fruitful.
That's all I'll say on remarketing - I know this will be enough to spur into action those who are inclined to take action, and that's really all I'm hoping for
tl;dr
Do not underestimate the value of putting your offer in front of a user, who has intent, for a second, third, or fourth time.
The conversion rate is through the roof, and the costs are through the floor.
But, I'll deliver.
One thing that I don't see talked about very much on BHW is retargeting, aka, remarketing.
I'm a relative newcomer to it myself, and it's possible that I've been really ignorant by disregarding it thus far.
If you're in the same boat, take the time now to get educated and implement a remarketing campaign - you'll be way ahead of the curve (or maybe I'm just WAY behind the curve).
I'd always known what the term meant, but I'd never take the time to look into it properly and to understand how easy it actually is to apply remarketing campaigns to my IM operations.
As some here know, I'm mostly in local lead sites (though I can't think of many niches where remarketing wouldn't be a valid strategy).
If a user is looking for a [plumber] in [Houston] and searches for the same on Google, they will come across my site, and call the number there which goes to my client, the [plumber].
I get paid for making my clients phone ring - a pretty simple business model, and one which pays pretty damn well when scaled.
However, in my case, and almost definitely the same for most of you regardless of niche, over 90-95% of users leave my sites without picking up the phone. And that never bothered me in the past to the extent that I was motivated to do something about it.
Now I'm absolutely kicking myself for leaving all that cash on the table.
I've started running a few very simple FaceBook newsroll remarketing campaigns via AdRoll, and they go like this;
- user comes to my [Houston][plumbing] website (by way of my organic rankings)
- tracking pixel/cookie is set by the AdRoll snippet
- in the next 5 days, that user will see in their FaceBook news roll, approximately 3-5 separate times, a message that says something like "Still need a [plumber]? We can get to you within 24 hours. Call now for 10% off."
- they do NOT need to have liked/followed my FB page. All that needs to exist is that tracking pixel/cookie, and they will see the message in their News Roll.
- yes I know this is somewhat messy, because customers who already called will see the ads too. But I don't care.
The conversion rates are insane.
On one site, I literally doubled my earnings within days. It's a home improvement niche where customers tend to get several quotes and not proceed instantly - so hitting them again in the days after their initial visit to my site (and presumably to others) has proved significantly fruitful.
That's all I'll say on remarketing - I know this will be enough to spur into action those who are inclined to take action, and that's really all I'm hoping for
tl;dr
Do not underestimate the value of putting your offer in front of a user, who has intent, for a second, third, or fourth time.
The conversion rate is through the roof, and the costs are through the floor.
