Hi Guys, I've got a new job as fulltime SEO for the local newspapers of medium big city. I will start over there in a few month, but I am totally clueless how to do SEO for them? They already have a proper on page optimization and are ranking first for keywords like "newspaper [cityname]". I never worked in the News niche. Questions are What could be profitable Keywords for them? How to build backlinks for this kind of sites? I think we will go more for an overall authority, and not for particular terms, as the news are changing daily. Once you get them ranked, they are already old news. + I am pretty sure a newspaper company would not be amused to see backlinks from web2 with spun content :stupido: Any ideas that can help me - I am pretty scared to start while not haveing a strategy in my mind. I worked only on eCommerce sites and other kind of more "selling - orientated" sites. Thank you for every hint and suggestion.