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How to do proper onpage optimization for local Keywords?

Discussion in 'Local SEO' started by Paulie W, Mar 28, 2014.

  1. Paulie W

    Paulie W Regular Member

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    Lets say you want to rank a local business and you have 3 main local KW´s, while one of them is a broad KW and 2 of them are specifications of this broad KW.

    1.) I noticed that most local businesses just rank their homepage, even if they are targeting various local Keywords for different services. Wouldn´t it be better, to create a subpage for each of these services, do proper onpage on them and try to rank those specific pages instead of the homepage?

    2.) I find it hard to optimize the onpage with targeting the local KW´s ("Service A Boston"), because it just looks unnatural to have your city in h1 and mentioning it a few times within the article for every local KW. So what is the proper way to do it? Focusing on ranking and targeting your city in every article for each service or just mention your city 1-2 times when it is appropriate? I can imagine that the last way is better for a local business, because a) it looks more natural (and therefore might save your from a over optimization penalty), b) G00gle knows already that you are a local business because of your listings in G00gle places and local directories and because of your local adress in the footer.

    What do you think?
     
  2. david duke

    david duke Junior Member

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    This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate.


    My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team. I don't think there's one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will:


    A) Have the best opportunity to rank highly in Google and Bing
    B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Google+, etc.
    C) Be worthy of links and shares from across the web
    D) Build your brand's perception, trust, and potential to convert visitors...
     
  3. Paulie W

    Paulie W Regular Member

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    Thank you for the tips, but it´s actually not helping me with the onpage for local KW´s.

    Does anybody else knows the answer to my 2 questions, please?
     
  4. Techxan

    Techxan Elite Member

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    You shouldn't be ranking for a broad keyword unless it is the root keyword.

    But to answer your question, You home page should link to a services page that lists your services in addition to the rest of the major portion of the site. You should have on the "services" page a summary of the services with link to a page that is only about one service.

    So you should have a home page that links to about us, contact us, services, mission statement, and so on.

    On the services page you break down your individual services with a summary, and link to a page about the specific services

    So you will have a "services" page for carpet cleaning, upholstery cleaning, water removal services. Each iof these services will be in a div with a h2 heading, and have a short summary of the service with a link to a page that is solely about carpet cleaning, or water removal.

    This creates a series of related internal links from page to page, which helps SEO.

    When you start keyword targeting, you have to be more careful than you used to be. The hummingbird update introduced synonyms into the algo, and this means that creating pages on your site for similar keywords is now a no no and can count as duplicate content.

    It is fine to target different service ares for similar terms, but not the same areas. Today, your page targeting "carpet cleanig tulsa" will target "Carpet cleaning tulsa" "Carpet cleaning in tulsa" "carpet cleaning north tulsa" and so on.

    You definately want to rank the individual services page, but not for very similar terms.




    Do it all for your readers, but take time to craft your content. You do not have to target everything in exact match.

    If you have your city in the title, and H1, and mention it in the copy, and have it in schema in the footer you will be fine. Your site will be influenced by that and it will affect all the keyword phrases your site ranks for.

    You do not rank for "carpet cleaning Tulsa", "carpet cleaning in Tulsa", "carpet cleaning Tulsa OK" or "carpet cleaning Tulsa Oklahoma". You rank for a combination of words including "carpet""cleaning""Tulsa" and "Oklahoma" in all their variations, including synonyms now.

    just mention your city 1-2 times when it is appropriate?

    Yes, this is what you do.
     
    • Thanks Thanks x 3
  5. Paulie W

    Paulie W Regular Member

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    Thank you very much for the very helpful and detailed answer Techxan!

    Regarding Hummingbird and synonyms: I understand what you said about avoiding similar pages. But how does Hummingbird treat synonyms within an article? Lets Say you have a KW density of 1,5% for your main KW, 1,5% for synonym A and 1% for synonym B. Does Hummingbird add those % so that you would have a density of 4%?


    EDIT: if you put your city name in the the title and h1 of every page of your different services, dont you run the risk of an overoptimization? I always read not to have the same KW in various titles. Maybe there is an exception for stuff like city and your company name though.
     
    Last edited: Mar 30, 2014
  6. Izaguf

    Izaguf Jr. VIP Jr. VIP

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    Home Page:
    Address (City, State) in Page Title, Page H1/H2 Tags, Website URL. I've used it and it has worked
     
  7. mushroomh

    mushroomh Newbie

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    I always try to optimize other subpages for diffrent servises. it looks naturally.