How to do keyword research?

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keyword planner is good for beginner but it won't give you valuable information

try Long Tail Platinum and then you will see what does keyword research mean : ))

long tail platinum is best for me
 
This may be best for you and understand good with Long tail platinum. But I am with keyword planner. LOL!
 
Step 1: Make a list of important, relevant topics based on what you know about your business.
Step 2: Fill in those topic buckets with keywords.
Step 3: Research related search terms.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
Step 5: See how competitors are ranking for these keywords.
Step 6: Use the Google AdWords Keyword Planner (or HubSpot's Keywords App) to cut down your keyword list
 
Snatch2014 said:
Thanks! You are acctully the first one who answer my question!


To all others:

I have already been using Google's keyword planner. I have found keywords I would like to use, but here I can only see how many monthly searches a keyword has hand what the competition are on AdWords. Now I have started to Google Search the keyword and see what sites are currently ranking.

My question was how do I see how hard it would be to outrank the sites that are currently on top?

For example (google search on keywords):

#9 non-niche related personal blog (the blog is big, and probably got tons of backlinks. but does only have 1 blogpost about the niche)
#4-5 and 8, niche related sites.
#1-3 and #6-7 are local newspaper sites, with tons of backlinks. But they are not related to the niche and only ranking on 1 article each.

Would it be hard or easy, to out rank sites with tons of backlinks, if they are not trying to rank on the keyword I am trying to rank for (like #1-3, #6-7 and #9)
Click to expand...

Every1 seems to love Long Tail Platinum, so I'll explain in depth:
The main factors you have to take into consideration are Page Authority, Page Title, Keywords in domain, Length of domain (at least these are the factors Long Tail Platinum uses, more info here: longtailpro.com/how-is-keyword-competitiveness-calculated-in-long-tail-platinum/).
In your case I would imagine #1-3, #6-7, #9 are high PA with no keywords in domain, maybe keywords in page title and with short domain length. This would probably make Keyword Competitiveness above 35-40 , on a scale of 1-100, so medium to high difficulty to rank.

Of course, it also depends on your own stats and on how well is your site already performing on that keyword. If you are ranking on page 2, some extra backlinks or increasing your PA a bit might do the trick.

I hope this gave you a better image of how things work.
 
Last edited:
daanval1 said:
Step 1: Make a list of important, relevant topics based on what you know about your business.
Step 2: Fill in those topic buckets with keywords.
Step 3: Research related search terms.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
Step 5: See how competitors are ranking for these keywords.
Step 6: Use the Google AdWords Keyword Planner (or HubSpot's Keywords App) to cut down your keyword list
Click to expand...

No idea why you copied then posted what had been posted earlier in post number 8
 
1) search on BHW
2) Google search (I found a couple of pages )

Quite a few keyword research threads here.
 
AdWords Keyword Planner is a good place to start. You can also look at Spyfu, SEMRush and other competition tracking tools for insights... and for your competitors keyword lists
 
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