Hey BHW I want to share something with you that I am always in need of.. and thats increasing my conversion rates. I am forever A/B Split testing my sites to make sure I can get the most from my traffic. I often use the unbounce blog to get more ideas on how to increase it further. Anyway this is a blog post that I found VERY useful and use again and again. this is probably more useful for Amazon sites as its a lot to do with how your buttons converts. (Just to note, this is not my content, and I am not affiliated with the site.) Anyway I will post some of the images here: Green means go! Green converts best! Arrows make people click! hard to read writing turns people off! Don't do it! Telling them what they will get makes people happy! Bigger isn't always better.. its how you use it! Ok there is the 10 second overview and useful bits, but the whole post i a good read. Full post: Code: http://unbounce.com/conversion-rate-optimization/design-call-to-action-buttons/ And here is a free tool I use to create buttons on the fly.. its very good if you need a button quickly. Infact I used these buttons in my Keyword Service! Code: http://buttonoptimizer.com/ Oh and a little bonus for you guys: Code: http://cdn2.hubspot.net/hub/53/file-70331482-pdf/Conversion-Centered-Design-1.pdf This is the ebook they are trying to upsell, I don't want you guys being spammed any more than you have to Hope that helps! Thanks!