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How to decrease site Bounce Rate?

Discussion in 'White Hat SEO' started by mikenielson143, Mar 30, 2012.

  1. mikenielson143

    mikenielson143 Registered Member

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    Some ways to decrease Bounce Rate
    1.Have Accessible Navigation
    2.Have a Responsive Layout
    3.Add Quality Content
    4.Speed up your site
    5.Use creative titles
     
  2. Jarod B

    Jarod B Junior Member

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    hmm well my site (first one ever) has a bounce rate of 0% for some reason, but the average visitor stays on my site for at least 3 mins and 32 seconds. Is that good?
     
  3. mikenielson143

    mikenielson143 Registered Member

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    3 mins and 32 seconds is really a good timing.It indicates that your site have related information for which any visitor looking for.
     
  4. PseudoVeracity

    PseudoVeracity Newbie

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    I think out of all of these tips, number 4 (speed up your site) is the most important.

    Certainly I've found with my own sites, the page load time has a huge impact on bounce rate. It has been said that for every second the page takes to load, you lose 10% of your traffic. By this rationale, even a 500ms decrease in the load time can bring you a 5% decrease in bounce rate. This in turns brings higher user engagement, CTR and revenue :)

    Of course, Google also penalizes slow websites, so you've got an added incentive to ramp up the page speed. It definitely can't hurt.
     
  5. Brolly

    Brolly Newbie

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    I have some pages with high bounce rates because a lot of the traffic is from adwords. I have some keywords with stupidly hight bounces but when I weigh the cost/conversions it makes sense to continue with them.

    A bounce is a visitor who visits only one page, so whatever make them click an internal link is a win (on the face of it), but the biggest factor in my bounces is the traffic source.
     
  6. exceeds

    exceeds Regular Member

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    add some video.. :)
     
  7. nimmivh

    nimmivh Regular Member

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    Images, videos, and internal links etc will be helpful to reduce the bounce rate
     
  8. Techxan

    Techxan Elite Member

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    For a new site that is bottle it up and sell it good.
     
  9. mazornus

    mazornus Newbie

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    Add a "related posts" style widget at the bottom of your post. If your content is good readers should want to read more.
     
  10. Techxan

    Techxan Elite Member

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    I will gently disagree with this. The most important thing is your on page SEO, the more precisely Google can evaluate your content, the more targeted your visitor will be.

    The second thing is site design IF it is terrible. Face it we have all been to that "make it yourself" site with the green background and pink writing or someother garish thing that makes you hit the back button because you know it is not your cup of tea the instant it starts to display.

    I am not saying you have to have a pretty site. I agree, as stated above having a responsive layout is very important, even ugly sites can be very easy to use. They just can't be so ugly the visitor bolts on arrival.

    I am in agreement with this gent once you have your suite properly optimized. Then, I will agree that load time is becoming paramount. Improving your load time will decrease your bounce rate. Having something on your site that engages your visitors will improve your bounce rate and time on site. Any thing that improves your bounce rate is good. Minimizing your images, using a caching plugin, adding gzip to your site will help in load times as well.

    Your on-page SEO, once it is right, is a set it and forget it thing. In my opinion, since improving both your load time and your bounce rate are things that you can actually control that truly have a measurable effect, you should be vigilant about constantly taking steps to improve them.
     
    Last edited: Apr 2, 2012