How to decide bid amount?
- Thread starter sumitrana
- Start date
- Oct 2, 2022
- 1,584
- 2,870
Start with max clicks to get an idea of your market.
After you see how traffic is distributed among your keywords consider switching to manual bidding.
It is best if you have set a conversion goal for your KPIs so you know if some specific keywords have higher ROAS than others. This is how you decide what to bid high and what low.
After you see how traffic is distributed among your keywords consider switching to manual bidding.
It is best if you have set a conversion goal for your KPIs so you know if some specific keywords have higher ROAS than others. This is how you decide what to bid high and what low.
- Oct 2, 2022
- 1,584
- 2,870
See, this is how random advice from people with no experience has no value.
Bid amount has almost nothing to do with the cost of a keyword. If you have a strong 3-word buyer-intent keyword that costs 100 euros and converts every 3 clicks on a 600 euros product then your ROI is 100%.
- Aug 28, 2024
- 117
- 23
Create a general study for words with high search volume and words with low search volume and divide them into ad groups, so you can make more comfortable bids. A tip for study strategy
Ad Rent Lab
Junior Member
- Jun 18, 2023
- 113
- 21
Use “maximum clicks” to get started. If possible don't limit the upper bid limit, but it can be expensive.
blackhatUFO
Junior Member
- Jun 12, 2016
- 178
- 31
as everyone here suggest u.. u can check for keyword in semrush and other tool but I believe setting click for maiximum clicks will give you real time data to make decision. you just need to keep eye on your ad. if u keep it too long and your budget is limited then u gonna spend all your money on testing bid.