how to customize my youtube video like those !!

i always wondering how they customize there channel , sometimes think that they are premium users , is it right???

http://www.youtube.com/user/BarackObamadotcom

http://www.youtube.com/user/lisa3876

http://www.youtube.com/vlogbrothers#user/30E188D6D5930BF4/1/hGS4nIzelpA


they put banner on channel with link
they put small pic in video watch have link to site

how to do that???

all the day i searched in my youtube settings but without benefits

iam not usa citizen>>>is it only for usa???

http://www.youtube.com/partners

They are all partners.

Thanks for your reply
now i understand