How To Creatie Your Own Branding?

Okay ppl lets say for example I have a product I want to sell and I decide that I want to create a branding. I've got my website set up with my product(s) on there what;s the next step?


1. Do I have to use personal logos

2.Should I brand using my name or the company / product name?

3. Is it best to use my name and company name interchangeably?

4. Will using a picture in my site help with creating a personal touch?

Thanks for any input ppl.