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How to Create Schema Data in Onpage ??

Discussion in 'White Hat SEO' started by Davidnrog, Dec 17, 2014.

  1. Davidnrog

    Davidnrog Regular Member

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    Can anybody explain it to me in a very simple word's, What is "Schema Data" & "How to Create Schema Data in onpage" ?
     
    Last edited: Dec 17, 2014
  2. BlueSteele

    BlueSteele Regular Member

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    Depending on your needs: http://schema-creator.org/ and http://www.microdatagenerator.com/

    Lots of good stuff published in schema markup/microdata. In short, you tag elements on your website so as to help bots like Google better identify/understand/digest what they are crawling and what story you are trying to tell. No data that I know of has been published on it helping rankings, but it does make some sense. If you are doing local, don't have a dev or aren't a dev yourself, Yoast has a local plugin that is pretty decent. At a cost, but it's pretty cheap. Where possible, I mark up all the things with schema.
     
  3. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Google Webmaster stools has a tool in it to generate data for you. Just click through to your page and mark stuff up and it creates the markup.
     
  4. Yarosss

    Yarosss Jr. VIP Jr. VIP

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    Here is a great article that I have found.

    "Schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.

    Schema.org is the centralized home on the web for the Schema project, a collaboration between Google, Bing, Yahoo! and Russian search engine Yandex (the one trying out search without links) to standardize structured markup."

    www(dot)wordstream(dot)com/blog/ws/2014/03/20/schema-seo
     
  5. CleverSEOTips

    CleverSEOTips Newbie

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    Good explanations provided, some seo terminologies are just like those used in rocket science.
     
  6. JournoNick

    JournoNick Power Member

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    Sure, can you explain in very simple words how brain surgery works?
     
  7. Davidnrog

    Davidnrog Regular Member

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    Hi Yarosss thank's for you reply, this blog really help's me to understand in a better way..
     
  8. Techxan

    Techxan Elite Member

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    In layman's terms, it is a way for certain markup to have a reserved meaning for the search engines to use do determine what the page is about.

    For instance, suppose you are a small business who manufacturers brake products for cars. If you were to build your page about this product, you would try to craft the keyword targeting so that Google can figure out that this page is about your brake shoes. Now as you might imagine, there are thousands of types of brake pads for every manufacturer of auto.

    Search engines needed a way for people to tell them exactly what the page is about, so microdata was developed.

    If you use any type of microdata, you will markup the page so that the search engine can look in a certain place and see exactly what something is instead of analyzing the age and trying to tell.

    With Microdata, you tell the search engines that your product is brake pads, but you can also tell them model numbers and such. So the search engine knows that the page is about a specific brake pad by looking at the markup.

    You an define all sorts of things with microdata. My bailiwick is Local SEO so I will give you an example of where microdata, (Schema is a form of microdata) is beneficial. I have a customer who has 4 phone numbers, a toll free line, two business lines (land line and cell), and a fax number on their website.

    With schema markup, I can tell goggle that the main business land line is the official phone number for the business, eliminating any confusion in the algo caused by multiple phone numbers on the page, which helps me maintain consistency in my NAP.

    If you use schema/other forms of microdata you will be able to optimize the page to a deeper level with a method developed specifically for that purpose.

    This is tremendously helpful for sites that have similar products.

    With schema, you can make a page not only about blue widgets, but you can tell the search engines that this page is about a specific model of this blue widget is the XL500 with the titanium rollers and stainlesss steel chain in size 4 for use with the Dagon mounting systems.

    Or that this location is the one off Hiway 301, not the one on Route 4.
     
    Last edited: Dec 21, 2014
  9. freckletone

    freckletone Jr. VIP Jr. VIP

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    You can do it using google's data highlighting tool in webmaster tools. Quickest way to do it by far