How To Create An Authority Site - Solid Site Foundation

Discussion in 'Black Hat SEO' started by Zso, Oct 2, 2013.

  1. Zso


    Nov 18, 2007
    Likes Received:
    Since I got one of my Adsense account banned because of a competitor, I decided to take a very short break.

    Besides working with my team, I have some spare time. Meanwhile I'll create other Adsense accounts and other sites I'm going to put a part of my blueprint here.

    I did give back in the past, I did give back in my private chats (these days, the real hot stuff goes on in private chats, not public forums) but I didn't give back anything to BHW. Hence my reputation.

    A reason that had great weight and made me post this short guide is the fact that newbs are brainwashed by Google, too much. It's funny to see all the newbs taking for real what Google team says but it's not cool to see anyone with no knowledge spreading lies day in day out. I will step in and share tips on how to make thousands and thousands a month.

    Before they quit, different guys were making $15.000, $30.000 a month just with MFA sites. Like in every industry, there are the big dogs that are making much more than $15.000 or $30.000 a month, but we will (probably) talk on that later in some other thread.

    As an average amount, you can think of 15.000$/month (that's $500 a day) as a goal easy to accomplish. Who in the world in this moment and in this time says it's easy to do $15.000/month? Me. Because I'm a big dog, I'm from too long in this business and I know the system too well. I've been there and done that, and still do. I know this business that well I'm able to give you advice on how you can create online assets and live from the generated passive income.

    This is a guide for creating an authority site, a guide on creating high performance sites. If my time permits me, I'll drop juicy advice on CTR, conversion optimization, ranking and SEO and other subjects but I'll keep this to creating an authority site and making money out of it. If I feel it's worth my time, in future, I will consider sharing my experience on other subjects.

    The Best Way to Create an Authority Site

    You either can sell these authority sites or keep for yourself.

    Here's what you can do on the monetization part:

    - Flip them for solid money to businesses within that niche. (Very profitable)
    - Loan them to businesses within that niche. (Profitable if you know how to setup the contracts)
    - Sell leads to businesses within that niche. (Profitable if you know how to setup the lead gen system)
    - Create a product and sell to that market. (Very profitable if you know many other things)
    - Sign up as an affiliate (can be amazon) to a high converting product for that market and earn affiliate commission . (Profitable)
    - Put Adsense blocks and earn passive income (easy passive income, very profitable)

    For every type of site you can go either for small, medium or big. It depends on how much money you want. You can use the authority site foundation on any kind of site - be it small (MFA), medium or big.


    Your goal is to pick a domain name that is easy to remember, preferably without hyphens, and at a glance lets people know what your site is about. The domain needs to be the brand name of your site.

    Some tips from me, follow or not:

    - Always use .com
    - Keep it short and with meaning
    - Easy to read
    - Easy to spell
    - Easy to remember
    - Don't use hyphens
    - Don't use numbers

    Exact match domains are not a problem, I just go for the brand though. I don't need the EMD advantage but you might if SEO isn't your forte.

    I use Namecheap and few more domain registrars, I also have more than 1 account at one favourite registrar. I'm a big dog, I own a lot of domains and I don't let them sit in one account.


    Years ago, when I started out I used hostgator, which worked great at that time, but now I have shared host plans only for other stuff (blog networks hint hint) and not for hosting the money sites. Shared hosting plans are usually slow and put yourself at an unwanted risk.

    I'm either using my own servers that are collocated in different parts of this world either rented servers. I do this because I look for speed and because hosting matters more than most of you think. Pro tip - don't invest your food money in servers. Things might go wrong if you're not good at this.

    - Get a Linux based server

    - Look for speed

    CDN and Nameservers

    Go for the free Cloudflare plan. If you start bringing more traffic go for paid solutions. Use custom nameservers (

    A CDN will help your website speed and performance and a custom nameserver will show you as a brand for whoever checks your whois info. A custom nameserver has many other benefits but I won't hit on them now.


    You can do what you wish with the Wordpress CMS and with the plugins out there is even simpler. Unless you're a programmer and want to spend days and weeks to build your own platform, you should go for Wordpress.

    Before using any wp theme make sure you download them from trusted sources. Unless you're into hacking and know how to test a code it will be better to buy the theme or use a free one.

    Some free and not-free themes you would want to look at will be:

    All themes listed above have more than one thing in common. Responsive, clean structure, clean code, easy to navigate, sleek design and fonts but not anything complicated. Ugly fonts and extremely colorful designs will confuse and frustrate your readers.

    All themes will require some sort of customization. Without customization, your site will look odd and plain. That's not what you want with an authority site.

    I'll leave that to handle by yourself or hire a designer that knows about design and conversions.


    Same as with the themes, before using any of them I will look for vulnerabilities and potential malicious code. I'm at the point that I developed wp as a custom platform and no one can track and find out I run the site on Wordpress. I leave no footprints or patterns available.

    Some plugins I use are:

    Most of the time I use all the listed plugins, however, some of them are used only in particular circumstances. Some plugins are designed to enhance blogs, and others to enhance affiliate sites, consider what functions you need and choose your plugins accordingly.

    I rarerly update wordpress and it's plugins. I have my own bulletproof plugins so attempting to hack any of my sites will be hard. Be careful with what kind of plugins you're installing, and before installing any plugin take a look on it and edit it's code if you know how. It will save your ass in the long time if you're into hard niches.

    I will go in detail for each plugin later.


    It depends on the kind of site I want to create. If it's a news/general (article type) site and I want to rank for a lot of longtails and keywords then I will add the main categories in the menu of the site. If it's a niche specific site I will want to create 3-4 pages (each for one keyword) and have them in the menu of the site.

    Again, it depends on the site, if I have a news site I will want to have my latest posts on the homepage. If it's niche specific I will setup a landing page linking to other keyword pages and articles.

    Before starting to create the site, I get one facebook page, one google+ page and one twitter page for the site's brand ( If you feel videos fit well in your niche then get a youtube profile too. Save these links because you'll need them later. Another thing you might want to do now is to buy likes/followers/subscribers (stay away of buying Google+ votes if you don't have a good source) for your social media pages. Drip feed these by 7-10 days, it will help with pages growth. When you share one of the site posts it helps if you retweet/like that.

    The sites I make are W3C validated and are extremely fast. I tweak them in order to load as fast as possible.

    There are plenty of tools I use, usually each one gets up with something new to improve. I prefer but there is something similar from - use which one you like, then as follows:,,

    You might find different metrics between each of the tools. That's why it's good to run your website through several tools and see how the site performs overall.

    Another thing I do is to see how the site is acting with different browsers versions. Use for that.

    Settings & Setup

    Some basic things you might want to do are:

    - Disable pingbacks and trackbacks - Add a list of ping services in "Update Services" (to be found Settings > Writing) - Create the categories of your site - Install the choosed theme and plugins


    Unless I do something specific, I set the permalinks as /%postname%/

    If you know to create the titles for your articles the right way (with keywords and longtail keywords in it), in time, you will rank for dozens and dozens of longtail keywords. Saying you have 300 articles, each one ranking for it's longtails and saying each article brings 10 visitors a day then that's 3000 visitors a day only from easy longtail.

    Edit the Analytics Code for speed info

    Your code is like this:

    <script type="text/javascript"> var _gaq = _gaq || [];
    _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_trackPageview']);
    (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + ''; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
    Add _gaq.push(['_trackPageLoadTime']); one line after _gaq.push(['_trackPageview']);

    That will allow you to check the site speed based on clients location. You'll see if the server and the CDN are actually doing the job.

    Always use IMG width and height attributes

    Wordpress does that already for you in most cases. If you have an image that doesn't have the width and height set you'll give additional job to the browser, slowing down your page load speed.

    Setup .htaccess against hacks

    Add this

    <IfModule mod_rewrite.c>
    RewriteEngine On
    RewriteBase /
    RewriteRule ^(.*)$ - [F,L]
    RewriteCond %{QUERY_STRING} \.\.\/ [NC,OR]
    RewriteCond %{QUERY_STRING} boot\.ini [NC,OR]
    RewriteCond %{QUERY_STRING} tag\= [NC,OR]
    RewriteCond %{QUERY_STRING} ftp\: [NC,OR]
    RewriteCond %{QUERY_STRING} http\: [NC,OR]
    RewriteCond %{QUERY_STRING} https\: [NC,OR]
    RewriteCond %{QUERY_STRING} (\|%3C).*script.*(\>|%3E) [NC,OR]
    RewriteCond %{QUERY_STRING} mosConfig_[a-zA-Z_]{1,21}(=|%3D) [NC,OR]
    RewriteCond %{QUERY_STRING} base64_encode.*\(.*\) [NC,OR]
    RewriteCond %{QUERY_STRING} ^.*(\[|\]|\(|\)||>|ê|"|;|\?|\*|=$).* [NC,OR]
    RewriteCond %{QUERY_STRING} ^.*("|'|<|>|\|{||).* [NC,OR]
    RewriteCond %{QUERY_STRING} ^.*(%24&x).* [NC,OR]
    RewriteCond %{QUERY_STRING} ^.*(%0|%A|%B|%C|%D|%E|%F|127\.0).* [NC,OR]
    RewriteCond %{QUERY_STRING} ^.*(globals|encode|localhost|loopback).* [NC,OR]
    RewriteCond %{QUERY_STRING} ^.*(request|select|insert|union|declare).* [NC]
    RewriteCond %{HTTP_COOKIE} !^.*wordpress_logged_in_.*$
    RewriteRule ^(.*)$ - [F,L]
    and this:

    Options All -Indexes
    <files .htaccess>
    Order allow,deny
    Deny from all
    <files readme.html>
    Order allow,deny
    Deny from all
    <files license.txt>
    Order allow,deny
    Deny from all
    <files install.php>
    Order allow,deny
    Deny from all
    <files wp-config.php>
    Order allow,deny
    Deny from all
    <files error_log>
    Order allow,deny
    Deny from all
    They'll help your site beore secured against hacks.

    Disable Default Gravatar images

    First times when I was checking these page speed tools I saw an enourmous time load on gravatar images. That's because avatars are actually hosted on

    Go to Settings > Discussion > uncheck Show avatars or check Blank.

    All in One SEO

    Check Canonical URLs, disable Use Original Title, disable Use Keywords, uncheck Use Tags for META keywords, uncheck Dynamically Generate Keywords for Posts Page, enable Rewrite Titles, check Capitalize Titles, check Capitalize Category Titles.

    These settings are site specific but in the case of a niche site I want to have them like this: check Use noindex for Categories, check Use noindex for Date Archives, check Use noindex for Author Archives, check Use noindex for Tag Archives.

    Google XML Sitemaps

    Check Write a normal XML file (your filename), check Write a gzipped file (your filename + .gz), check Rebuild sitemap if you change the content of your blog, check Notify Google about updates of your Blog, check Notify Bing (formerly MSN Live Search) about updates of your Blog, check Add sitemap URL to the virtual robots.txt file, check Use default, check Build the sitemap in a background process (You don't have to wait when you save a post), check Do not use automatic priority calculation, check Include homepage, check Include posts, check Include static pages, check Include the last modification time.

    Again, some of the settings might be site specific so set as it's better for your site.

    WP Sitemap Page

    Go to Settings > WP Sitemap page - How to display posts: <a href="{permalink}">{title}</a> {day}/{hour}:{minute}

    At the same time, create a page with the slug html-sitemap and insert the shortcode [wp_sitemap_page]

    An HTML sitemap (beside the XML one) will improve your site interlinking. Save the link of that page, you'll want to add that later in the footer.

    Broken Link Checker

    Check Apply custom formatting to broken links, check HTML links, check HTML images, check Basic HTTP, check Run continuously while the Dashboard is open, check Run hourly in the background.

    Contextual Related Posts

    Check post, check page, uncheck attachment, check Find related posts based on content as well as title, check Posts, check Feeds. Select Blank Output, Select Display thumbnails inline with posts, after title.

    W3 Total Cache

    Enable page Cache, Minify, Database Cache, Object Cache, Browser Cache on the General settings page.

    Page Cache: Check Cache front page, check Cache feeds: site, categories, tags, comments, check Cache 404 (not found) pages, check Cache requests only for ( site address.

    Minify: Check Rewrite URL structure, enable HTML Minify, uncheck Inline CSS minification, uncheck Inline JS minification, enable JS minify.


    Go for the classic sociable plugin and insert it after the post. Don't use the skyscraper, only amateurs use that. It kills time on site, frustrates the reader and makes your site look amateurish.

    BackWPup Free

    Since you don't want your work to be vanished use BackWPup Free.

    I setup the plugin to make me a backup daily at each 8 hours. In some cases you might want to have the backup emailed. Keeping your backup on the same server it's dumb, when you need it probably you won't be able to access it.


    If you sell any kind of products, or services, or do any kind of business online, even if you're just an affiliate, the FTC requires you to have certain legal pages on your website.

    Depending on the site, do the extra step and add pages like Privacy Policy (Adsense advertising cookies), Disclaimer, Disclosure, Terms of service, Terms and conditions, Contact. No-index them with the use of All in One SEO.

    Not only they help you look like a serious business but this might save you from legal issues.

    FAQ and Help/Resources pages will also create a more positive user experience.

    Along with your HTML and XML Sitemap, get links of all the new pages you've created and put them in your footer.


    Throw tons of articles on your site. This is the single way to rank for longtails.

    The art of building an authority site is to get as much traffic as possible from longtails and be an authority over many spontaneous searches that your targeted traffic may have. With an authority site you rank for related keywords within that niche. Keywords that you don't know about.

    Authority sites work that good because of the amount of content they have, and in my case because of the solid site foundation.

    Make your articles at 600-800 words, sometimes 1000-1500. Do formatting like paragraphs, nice images (with caption!), maybe a video, headlines. Use your related keyword or longtail in the title. Interlink them with other posts and pages, link out to authority sites and authority news site. If you follow the solid site foundation, besides your big keyword optimized pages, your articles (posts) will rank naturally.

    When I launch the site, I will have at least 50 articles between 600-1000 words. Then I'll have another 200 that will be scheduled as 2-3 a day.

    Now I have sites where my writers only press the publish button, the article gets indexed within minutes, and I'm ranked for dozens of longtail keywords, all bringing traffic ready to be monetized. That's the advantage of an authority site, of the solid site foundation and domain authority/trust.


    Unless I sell my own product I don't use only one source of monetization. Adsense, CPA or selling leads I will do them all.

    Get an autoresponder so you can build your lists in a stress free way. Interact with the subscriber once it jumps on your list and direct him to a CPA offer, product where you are an affiliate.

    I will make 300-500$/day with each medium site (Adsense, CPA, affiliate combined) I create, and 2000-4000$ with each email blast (however, that is solely on how big of a list you get over time). In time I will earn more and more, the site is growing, and the list is growing too. Since the site is growing extremely fast I can sell it for fat 6 figures if I choose to. If I create my product for that niche then that's another deal, I'll earn way more but there will be much more work involved.

    A trick that might increase your earnings by ten times is to make use of the exit-intent technology. When a visitor tries to close the page it's possible to say you lost it. However, that's one of the best moments to show a pop-up. The exit-intent technology detects when a visitor runs with the pointer over the close or back button. You can show them an opt in form (promise them a freebie if they sign up) or offer them something you think they might be interested in - such as more info regarding the topic, interesting facts, attractive images, a call to action... Be creative, if it's done right you can earn good money out of yesterdays lost visitors.

    Read more about it at Search for a wp plugin that uses this new technology, I've coded myself a nice piece of plugin but I'm sure you can find something good for this by using Google.

    Profitable Adsense templates

    A template is different of a theme. I'll share two of my best paying Adsense templates. I usually have these on my small and medium sites (the so-called MFA sites) where I want to earn most of the money with Adsense.

    Template 1


    The 160 x 600 banner is going to be seen by many because the reading flow is from left to right. As reader eyes moves from left to right, the ads will come into their vision. I got better results with text ads than graphical ads. It's because text ads tend to match the content better, being highly relevant of what site's visitor might have interest.

    The 300 x 250 medium rectangle ad was first put below the 2-3 paragraphs but while doing my tests I've got better results when I put the 300 x 250 ad below the first paragraph.

    Since I've used all 3 ad units I have choosen a link unit ad of 468 x 15. This serves the purpose of having a navigation bar in the footer, if the interest is matched then the reader will often be tempted to click them.

    Template 2


    This template is more profitable than the above one. This template can be used for online flash games and video sites. By adding the 300 x 250 medium rectangle ad at the bottom you will generate even more interest and clicks, since you're targetting the ones that are into the 728 x 90

    I wanted to give details about other things but at the moment I'm afraid I will have to post this as it is. If I see there is interest I will probably consider making posts on conversion rate optimization, SEO... money, life... maybe about me. I will see.

    Because I have many sites, I will be able to risk one and show it but not on a public forum. I've been asked many times for my sites, If I see you are qualified to check it then you will have it. I'm not going to send my URLs to negative reputation members. If you have questions, I'll try to answer them within my spare time.
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  2. stfrank

    stfrank Jr. VIP Jr. VIP

    Jun 27, 2011
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    Home Page:
  3. whatzhub

    whatzhub Newbie

    Jan 23, 2013
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    Very detailed walkthrough and guide, appreciate the effort and time you've placed in writing this and sharing it here. +rep and +thanks.

    I also own a handful of small to mid-size Adsense sites and I find that the 336 x 280 text ad above the fold in body and 300 x 600 in body works best. Ads on sidebars usually work least effective. Just sharing what I experience with my sites...I'm currently reaching around 100 dollars a day with all the site combined, hope I can reach 200 in the next few months!

    Just curious, any ideas where you can get better quality guest bloggers/ post writers? I'm currently using iwriter but always looking for better mass content writers, thanks.
    • Thanks Thanks x 1
  4. hongdou

    hongdou Registered Member

    Aug 29, 2013
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    Hey this post has helped me so much, thanks. I i wish i could rep cuz I would but I subscribed.

    Thanks again for sharing!
    • Thanks Thanks x 1
  5. crazedspyker

    crazedspyker Senior Member

    Jan 5, 2010
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    Excellent share! I learned some new things from this and I'll be sure to add it to my portfolio. I'm not a big fan of adsense but this makes me want to focus on it again.

    Just curious, are you using mostly private blog backlinks for offsite SEO or are you getting backlinks from all types of platforms.
    • Thanks Thanks x 1
  6. SPQR

    SPQR Elite Member

    May 15, 2013
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    Nice in-depth share. I do not have enough time to read thoroughly currently, but I bookmarked it. Thanks!
    • Thanks Thanks x 1
  7. Toz

    Toz Jr. VIP Jr. VIP

    Oct 24, 2011
    Likes Received:
    New England
    This is a really solid guide!
    I'm sure many people will find this to be quite beneficial! +Thanks & +Reputation.
    • Thanks Thanks x 1
  8. anil2006

    anil2006 Power Member

    Mar 12, 2009
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    In first template Ever you test skyscrapper by putting it in right side? As reader go from left to right so end on right side . In my tests i got better results with right placements. What you say?
    • Thanks Thanks x 1
  9. chumpss

    chumpss Regular Member

    Sep 6, 2010
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    Thanks for the share. Solid Guide!
    • Thanks Thanks x 1
  10. hadoken

    hadoken Regular Member

    Dec 4, 2012
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    Well put together guide
    • Thanks Thanks x 1
  11. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP

    Dec 17, 2011
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    The Internetz
    Awesome! Thanks - Im playing with mass content at the moment and it is working wonders.
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  12. udt89

    udt89 Regular Member

    Dec 22, 2009
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    New York
    Great post. I am going to be starting out this exact method using my seo skills. I was planning on doing a 50/50 split with article writing.

    Can you recommend a good source? I have one good writer but it's very high quality and costs too much to do 100 articles.
    • Thanks Thanks x 1
  13. bigballin6161

    bigballin6161 Senior Member

    Jul 16, 2011
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    Great stuff bookmarked!
    • Thanks Thanks x 1
  14. Ghoztseo

    Ghoztseo Power Member

    Nov 24, 2012
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    High IQ
    Sri Lanka
    thanks mate (y) :D
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  15. motzart

    motzart Power Member

    Jul 4, 2012
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    Great post mate.

    This is roughly the same setup I use for my authority sites.

    The only thing here I haven't been able to figure out is the main page issue.

    Like take my main site for example - basically just a blog about internet marketing.

    Its not about news... but the main factor of my site that brings people to it is the blog... so if I change the main page to be something other than a blog won't that kill my SEO.

    Maybe I just need to optimize it better/come up with an awesome design.

    • Thanks Thanks x 1
  16. harshaaliaschinna

    harshaaliaschinna Regular Member

    Feb 19, 2013
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    really very useful one.. thank you... :third:
    • Thanks Thanks x 1
  17. contentoholic

    contentoholic Regular Member

    Sep 18, 2013
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    Great post and great share.
    I agree Wordpress is the easiest to start off with. The plugins you have mentioned are must haves for any website these days.
    And I loved the part where you encouraged every body to spread the monetization method. Most newbies make the mistake of earning from single source which is very risky.

    + rep given!
    • Thanks Thanks x 1
  18. Zso


    Nov 18, 2007
    Likes Received:
    I think you could thrown an eye at Freelancer and Odesk. Two of my writers are from there. Next thing you would want is to hire them monthly. Not because it's cost effective but because you offer him that job security and you know he will write for you when you need.

    Try college places or forums. Make a contest and who writes the best article on your subject wins an attractive prize. Mention the contest is not available if you don't get 50 minimum participants.

    Like with programmers and designers, it's almost the same thing. You need to hire and find the best ones, after enough search you will find plenty of good writers. Now I have a significant team to handle all the work I give them but I built it only in time, after lots and lots of searches in many places.
    • Thanks Thanks x 3
  19. srinu0812

    srinu0812 Supreme Member

    Nov 1, 2012
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    Very very detailed post. I appreciate posting it :) +rep
    • Thanks Thanks x 1
  20. garrido

    garrido Supreme Member

    Nov 28, 2011
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    Hacker / Developer
    Nice share mate!
    • Thanks Thanks x 1