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How to create a successful business directory

Discussion in 'Making Money' started by tinakramer, May 3, 2012.

  1. tinakramer

    tinakramer Registered Member

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    I was thinking about setting up a business directory for my county. I figured it would be small enough for a first project but still large enough to not be a waste of time. What are some of the ways to best get the word out? Signs? Advertising? And how and how much should I charge for the listings? Yearly? Also, to get it going, should I populate the directory myself at first?

    Thanks
     
  2. ginasims

    ginasims Jr. VIP Jr. VIP Premium Member

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    Your local chamber of commerce would be great place to start. Also have you thought about cross sells like banner design, web page creation, g00gle places and facebook pages. If you going to take the time to go offline to get clients, try and get them to buy all you can. As for the pricing I would offer a reasonable price for the listing try and use that as foot in the door for other services, just don't sell yourself short.
     
  3. the_demon

    the_demon Jr. Executive VIP

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    I'm not sure if you have YellowPages or Google Places in your country but I think local directories are going by the way side.
     
  4. tinakramer

    tinakramer Registered Member

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    I was thinking that a local directory for a smaller community would be more appealing to smaller business in the area. I would like for it to be one stop site for people that live in this county. And everything in the directory to only be related to the region.
     
  5. tinakramer

    tinakramer Registered Member

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    Yes I have thought about banner ads. I was wondering if I should stop by each store and tell them about the directory, send out letters, or email?
     
  6. sicnarf

    sicnarf Junior Member

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    My brother has a business directory in his community and does b2b (business to business). He's been doing it about a year and a half. It's really up and down. His problems - no way to pay online on his site, no upsells (websites, facebook, google places, mobile sites, review sites, etc.) and he undervalues his product (1, 2, or $300 a Year), they do beat out yellowpages and some other directories price wise. But, I think his customers undervalue him and his company since he charges so little.

    He has a good concept, he just needs to expand it and charge more money.
     
  7. tinakramer

    tinakramer Registered Member

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    Does he use a script, wordpress theme, or just html site? I dont know how much to charge. The template I was looking at lets you use paypal to charge when people sign up online. I wonder if it should be free and just charge for featured listings and ad space.
     
  8. lucky17

    lucky17 Junior Member

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    Can you pm me the link to the template that lets you use paypal
     
  9. ntnsllc

    ntnsllc Regular Member

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    Here's the one I'll be using. http://directorypress.net/ I'm going to create a niche business directory with categories for major US cities/regions using this template. I bought a PR5 domain for this. never done this before though, so learning as I go w/ the directory stuff. My thought is that it will be easier to charge for inclusion if I have a PR5 domain. I plan on charging $99 per year for a basic listing and $199 per year for a featured listing.

    Anyway, you might check out directorypress.net. I am currently using the ShopperPress theme for an affiliate store and love the theme. I'm sure directorypress is just as good...built by the same people.
     
    • Thanks Thanks x 2
  10. morgan456

    morgan456 Jr. VIP Jr. VIP Premium Member

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    @ntnsllc,

    Thanks for the useful share.