How to create a landing page that converts well

phoenix9 said:

You should listen to @Willyfish guys. He knows what he's talking about.

Really smart fish.

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tidelow said:

@Willyfish has given a good foundation for a landing page.

If you want world class data backed conversion methodology, head over to MECLabs. Check out some links below.

Code:

https://meclabs.com/education/online-learning/landing-page-optimization

Code:

https://meclabs.com/research

Code:

https://marketingexperiments.com/p/21-psychological-elements-web-design/

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Willyfish said:

As landing page is a little bit my obsession, I would like to add that what will move the needle the most is the simple comprehension of what a landing page is.

It must be relevant to your ads, you should use copy which is as identical as possible to your ad copy.

It must be short, with as few infos as possible to fill out the form to your target audience.

And AB/testing is the most important as it shows you that you are most of the time wrong about your assumptions with a landing page design.

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If you can put all these on it in a simple way, you will do much better than half the landing pages around the web.

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1. Have a Decent Offer
2. Have a Good Offer
3. Have a Great Offer