There's a problem with your question.
Let me be blunt.
The problem is that you assume that Google is your customer.
The good news is you are not alone.
Most people make this mistake.
Your customer believe it or not is the same as Google's customer.
That customer is looking for the keywords, is using keywords that you're targeting to search for specific information.
This is the real answer to your question.
You have to deliver on search intent.
People use certain keywords instead of others to search for certain things online.
Why is that? Because they're in they're intending to find a certain outcome.
This outcome is not just information.
This outcome can it also has an emotional dimension.
It makes them feel that they have solved their problems.
It makes them feel relieved.
It makes them feel that things are possible again.
Knowing this information, you should craft content that ultimately gives them that emotional state.
Here's an example.
There are tons of backlink-building content available online.
A lot of them are technically brilliant because they contain the right information, but most of them don't rank.
Very few of them get significant traffic.
However, when you look for Brian Dean's backlink-building content you see that a lot of them rank really well.
And you can see why when you read his content.
If you are using your technical analysis, the stuff that he talks about has that his content has the same stuff that everybody else is talking about.
The big difference is that it's written in such a way that you walk away with the emotional payoff that this stuff is easy.
That it is doable, that this is not written in Greek, that you don't have to be some sort of super coder or a genius with an IQ of 180 to figure it all out.
And that's why his stuff consistently ranks.
And they rank well.
So if you're looking for helpful content stop looking at it purely from a ‘gaming Google’ perspective.
Stop looking at it from a purely technical payoff perspective.
Stop looking at even from just a basic set of information.
Instead focus on the psychology of the reader.
If you do that, Google will be happy because that's their ultimate customer.
Not you. Not me. Not any publisher but the customer because the customer needs to come back to Google for Google to make money.
Do you see how this works?
