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how to convert branded keywords?

Discussion in 'General PPC Discussion' started by sherryhairyberry, Oct 8, 2014.

  1. sherryhairyberry

    sherryhairyberry Junior Member

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    Hey guys,

    Can someone give me an idea on how to convert branded keywords?

    For example, in the auto insurance niche, I get tons of clicks to brands like Allstate and Progressive but I can't convert them because my offer isn't targeted to one specific insurance company.

    Thanks in advance
     
  2. Triplescan

    Triplescan Junior Member

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    Maybe you could try stating why your services are better than theirs so customers are attracted to your product. Also, try to use their brand name as keywords for your own webpage and if someone searches the web for their names they will land on your site too. Anyway I found this page that deals with branded keywords and in the comment section I saw that there are some other people that asked about the same question as you did, so I would recommend that you take a look here: http://searchenginewatch.com/article/2227118/Branded-vs.-Non-Branded-SEM