Naturally, Facebook doesn’t take kindly to having the wool pulled over its eyes. If you are caught cloaking ads, you can consider yourself banned, along with any other accounts that you may already be linked to.
It’s clear that cloaking on Facebook is a high stakes game. The need to avoid detection has led to the launch of several professional ‘cloakers’, which can cost from a few hundred dollars to several thousand. Most of these cloakers rely on huge databases of IPs, and the hope that Facebook doesn’t get any smarter than it already is.