I'm going to answer this question in a slightly different way than the previous answers in this thread.
I'm sure if you are a buyer of SEO services, you should have a good understanding of what to look for at this point in this thread.
Instead, I'm going to approach this question from the perspective of somebody selling SEO services... especially LOCAL SEO services
I think this would be helpful for some of the people participating in this thread because I know a lot of you guys are SEO specialists.
When people are looking for SEO services, it's very easy for agencies, individual practitioners, and SEO consultants to fight a losing battle.
I don't care how many great customers you've had.
I don't care how many case studies you have under your belt.
All of that doesn't matter.
Why?
You're at the mercy of the platforms you're advertising on, or people simply don't have a quick way of knowing whether you're the real deal or not.
This puts you at a tremendous disadvantage.
It's no surprise that there's always a race to the bottom with SEO service providers undercutting each other in terms of pricing.
It's also very common for SEOs who know what they're doing and who can rank any website to struggle to find clients.
It's as if they're this unpolished diamond that is worth a lot of money but people simply do not see their value.
If any of this applies to you, the good news is that there is one marketing technique that can instantly give you the credibility and authority you need to stand out from the competition.
Sadly, most SEOs are clueless about this technique.
In fact in many cases, the ones that are aware of it actively run away from it.
What am I talking about?
I'm talking about publishing your own book that highlights your SEO expertise.
Why is this a genius move?
Well, keep in mind that most people in this industry do not take the time to produce their own books.
That fact alone separates you from the vast majority of your competitors.
Another reason is because people think that people who publish books make their money from the books.
They don't understand that they can make money from their self-published books in other ways.
Let me put it this way.
When you go out there in the streets to try to meet local businesses to be their SEO provider, what do you hand them?
Chances are, you hand them your business card.
But everybody has a business card.
When you do what everybody else is doing, you don't stand out from the crowd.
When you hand out business cards, it's not like you're the first person to hand them out.
You don't make an impression.
This is why when you hand people your physical book, they can't help but be impressed.
First of all, most SEO providers don't hand out books.
Second of all, they see that it's a thick book.
It has case studies.
It has happy customers.
And most importantly, it explains your process.
In other words, what would have been a generic, commodified service has been turned into a specialized, expert-driven process that is special to you.
A book gives you tremendous opportunities to position what would otherwise be generic services that most people in this forum can at least understand and try to do on their own into something unique to your brand.
Keep this in mind.
When you hand out a book or give some sort of custom content to your customer on a physical level, you become an instant authority.
Your credibility is magnified a thousand times.
That's how you stand out.
That's why you don't have to worry about competing based on price because you're a brand.
The person you handed the book to automatically assumes that you are a brand.
And let me tell you.
If you are not a brand, you're a commodity.
If you're a commodity, there is really only one way to compete and that is through price.
Believe me.
You don't want to compete based on price because it is a race to the bottom.
There will always be somebody on this planet who will offer SEO services at a lower rate than you.
So do yourself a big favor.
Get a book published.
I'm not talking about AI-generated garbage.
I'm talking about books in your own words.
I've come up with a process that I've posted here several times that turns what would otherwise be an excruciating process that takes forever to do into something that you can whip out in an hour of a day or two or even a few hours.
It's all about the process you follow.
Regardless, the book must be in your own words.
Your book must be a reflection of who you are.
If you want to get a leg up in this highly competitive marketplace, publish your own book.
