HOW TO CHOOSE NUTRA OFFERS FOR BEGINNERS

Choosing the right offer is always the first and one of the toughest challenges in the Nutra field. The key is that if you can find a winning offer, you’ll succeed no matter how you run it. On the other hand, if the offer isn’t great, even if you try your best, you might only break even or barely make a profit—unless you resort to some "less ethical" methods.

On this year-end occasion, I’m writing a guide for those who want to experiment with Nutra campaigns.

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Step 1: Reach Out to the Affiliate Manager (AM)​

First, message your AM and ask if there are any currently promising offers or search based on your own interests. If you don’t have experience selecting offers, it’s best to consult your AM.

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Step 2: Spy on Ads Using the Ad Library​

Check competitors' ads using tools like the Facebook Ad Library.

1. Spy by product name (e.g., Duracore, Duramax).
2. Spy by niche (e.g., prostate issues, high blood pressure, joint pain – make sure to search in the language of the target country).
3. Spy by related phrases (e.g., migraines, frequent urination at night, chest pain).

If you find hundreds of ads actively running, consider whether you can compete with major players running the same product. If the competition is too high, choose offers with fewer players to lower the level of competition.

Based on the ads running, you can either clone them or use your own creativity to adapt and refine.

For ad visuals, I use Canva, but you can also use Photoshop.

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Step 3: Testing​

Calculate Costs​

For example:

• Offer: BioProst - Peru
• Commission: $15
• AR (Approval Rate): 30% (This can be provided by the AM or estimated based on previous campaigns in that country).

To break even, your CPL (Cost per Lead) must be:

• CPL = Commission × AR = $15 × 30% = $4.50

To achieve a 100% ROI, CPL should be:

• CPL = $4.50 × 50% = $2.25

For a 50% ROI, CPL should be:

• CPL = $4.50 × 75% = $3.37

These figures are just estimates since approval rates can fluctuate over time. Sometimes the initial numbers provided by the AM may not be accurate.

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Plan Your Ads​

I usually prepare three sets of content to test (3 texts + 3 images). Ad visuals and videos should align with your landing page, ensuring consistency between the landing page and ad.

The content and visuals must meet certain criteria:

• Create curiosity for the audience while avoiding terms that violate policies.
• Examples:
  • Address the product issue directly.
  • Use fake news.
  • Share expert opinions.

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Step 4: Launch Test Campaigns​

I usually launch test campaigns on a prepaid account (e.g., MOMO) to check if the content violates policies and gets rejected. If the campaign runs smoothly, I switch to a credit card account for proper testing.

For testing, I use a 1-3-1 structure to identify the most effective content:

• If an ad has a CTR lower than 3%, I pause it as such low CTRs are unlikely to yield good results.
• If all three ads underperform, drop the offer altogether.

Keep in mind, the results also depend on your skills—your visuals might not be appealing, but others might create more attractive content and succeed.

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Step 5: Evaluate Performance​

Once your test campaigns are running, assess whether the cost per lead (CPL) meets your targets:

• If the ROI is above 50%, scale up.
• If it’s not profitable, move on to another offer.

Monitor the campaigns continuously for 2–3 days. If results are stable, consider scaling. If performance is inconsistent, evaluate whether it’s profitable overall. If it still generates profit, continue running because the cost per lead tends to decrease the longer the campaign runs.

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This is how I test new offers. Scaling will come later—finding a winning offer is the real challenge, but scaling is straightforward once you do.

Thanks for sharing bro, I will try it

it's really helpful idea for me in this time, thank for your sharing

Great guide friend. Just a few notes: Don’t rely solely on AMs, testing lesser-known offers can lower competition. Spy tools beyond Ad Library (e.g., Adplexity) give deeper insights. Scaling isn’t always easy, gradual budget increases and LAL audiences help maintain stability.

Great, verry helpful for advertiser in the world, goooddd jobbbb guy

Thanks, very helpful

nutra you mentioned, this market has very high demand, you should focus on content that provides many benefits to customers, your customers will be more regular

Thanks for sharing, Do you know any platforms with a lot of traffic suitable for Nutra?

Thanks for sharing it is very useful for me i share share to my friend

With the 1-3-1 structure, you use one ad and change the ad groups. However, this may take time because if your ad isn’t engaging, you won’t get the best results.
Instead, use the 1-1-3 structure to test three different ad creatives and identify the best-performing one. Once you find the winning ad, you can then switch to the 1-3-1 structure to test different ad groups. Keep the best-performing group and turn off the two underperforming ones.
I believe this approach will optimize your campaign while saving you time

Thanks for your useful sharing for newbies

That's right, but I would advise that it's better to set up Facebook ads without moderation. Speaking from experience, the results are simply amazing.

Great insights. Could you elaborate on how ads can pass censorship? What should advertisers avoid when designing images, videos, and ad contents?

That’s very practical advice. Thank you for sharing it.

A detailed analysis of the nutritional product testing process is excellent. I agree that offer selection is the most important factor, and a strong offer can survive even with poor execution, while a weak offer rarely scales. Utilizing feedback from potential customers plus researching ad libraries remains one of the most reliable ways to filter offers before wasting budget.

I would also add that one of the best sources of traffic is Facebook Ads. It has a fairly high conversion rate, and I recommend running ads to a broad audience without segmentation or interests. I tested it, and ads work much better with a broad audience.