How to choose name for a brand?

It depends on the brand niche, for clothing I generally go with Mediterranean Italian surnames, like "Cortenova" "dimarzio" "D'Amato" ecc...
 
There are paid services for this and some are like freelancer which act as mediator.
 
I'd say use some of your own imagination. It's your own personal brand - what's the point in copying names and/or using name generators, etc.
 
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