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How to charge more?

Discussion in 'Offline Marketing' started by elushion, Aug 17, 2013.

  1. elushion

    elushion Newbie

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    So a while back I went freelance doing graphic and web design. I do high quality work but dont have the "nuts" to charge the pricing I think im worth.
    I see people charging thousands for web design. Im charging hundreds, even if! Im worried I will scare of potential clients with high prices, or not get any at all!

    So my question is, how do I raise my prices, and get people willing to pay them?
     
  2. therage

    therage Senior Member

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    Stupidity Makes Me Puke!
    By your statement then your work isn't worth what you think it is. If you need to undersell in order to get clients then you can do 3 things. IMPROVE YOUR WORK! LEARN PSYCHOLOGY AND SALES COPY! ADVERTISE AND MARKET YOUR SERVICES AND PRODUCTS!

    Nothing more to it than doing those 3 with PERFECT execution of timing.
     
  3. TheN20

    TheN20 Regular Member

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    If you can do the same quality work as your competitors does then you should not worry about charging more ;)
     
  4. netmoney1

    netmoney1 Executive VIP

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    If you state that you don't have the "nuts" to charge more than you obviously aren't really confident in your work.

    As a freelancer you need to be 100% confident in your worth, and price your work accordingly. Your "time" also needs to be taken into consideration. To me, my time is priceless.
     
  5. elushion

    elushion Newbie

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    I am confident in my work. Just not my sales skills lol. I know im underpricing, and it pains me.
     
  6. MidnightGambler

    MidnightGambler Junior Member

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    It is all about knowing how much you think you are worth. If you don't value your work/time, your client certainly won't too...
     
  7. roi300x

    roi300x Registered Member

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    Simple answer? The red herring.

    Build 3 price packages.

    1st Package: The fee you REALLY want to charge.
    2nd Package: Double the first fee.
    3rd Package: 10x the first fee (the red herring)

    Just add some fancy stuff to package 2 and 3 that makes the higher prices explainable. They are not there to be sold at all. Just to make your desired fee look small. This works like magic.

    A study was made asking random people if they would spent one weekend a month with some criminal prison kids. That had no one to build a normal relationship with. The results sucked. What did they do to fix it? Easy.

    Added a red herring.

    They now asked random people if they would be willing to do that one full year EVERY weekend. Nearly everyone turned them down. (Put a mental note on the nearly. Important later.) Then they asked for the 1 weekend a month deal. And their results went right through dat roof. Exploded.

    Why I empasized on the 'nearly'? For the reason that you shouldn't add stuff to your fee x10 package that you're not eager to deliver. Because statistically, sooner or later... some douch will take it. God bless him!

    Have a great day.
     
    • Thanks Thanks x 1
  8. elushion

    elushion Newbie

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    WOW, this is why I joined this forum. Great advice roi300x! From what I see online, you can charge maga money for web design if you have the "gift" of a salesman!
     
  9. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    Hire a Salesman
    If you cant afford this
    get one as a partner
     
  10. dannym954

    dannym954 Regular Member

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    Brilliant advice regarding the packages, go with that OP.
     
  11. AquaticGamer

    AquaticGamer Jr. VIP Jr. VIP

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    Give a portfolio. If clients are interested ask them to quote your prices, instead of posting there. If it's absolutely necessary to post the price then you have to choice but to choose a reasonable pricing for your graphics design.
     
  12. medway

    medway Junior Member

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    I was in the same position years ago for a service I provided (outside of IM etc...). I went from being one of the cheapest to one of the most expensive.

    Part of it was building up such a big client base I could afford to raise prices and 'scare' off new customers. The other was slowly marketing myself better and raising the perceived value of my service through social proof and other factors.

    I was surprised that raising prices showed almost no drop in the amount of sales. You simply have to position yourself as a premium service. If others are charging more then you can too. It means the market will bear it.

    What roi300x posted is also very true. Another example is when restaurants have a very expensive bottle of wine on the list. It makes the rest look cheaper. They probably never sell any of the very expensive kind, but increase sales for the rest by listing it.

    You can also take what he did and reverse it. Make two packages, one with much less offered, the other with what you want to sell. List both of them at nearly the same price. This makes the second one look like a great deal, as they would receive much more for almost the same price as the 'cheap' package.
     
  13. elushion

    elushion Newbie

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    Medway I would be interested in a PM on how you raised your prices and managed to keep/get clients.