Let's say your doing link building for a client and they want you to create an appraisal or pricing structure for the links built. So like a chart that shows an appraisal value per link built, this way everyone is on the same page for how much will be paid out. My intention is the appraisal chart be simple and practical, not overcomplicated. Here are the criteria that I have to work with (if you have any suggestions on additional criteria feel free to share). Linking Criteria / Metrics Domain Authority Page Authority Trust Flow Citation Flow Page Rank (do-follow) Link (mandatory and expected) Some important points is that the links I build must be from one of the sources below: Backlink can only come from an Article or Guest Blog Post Backlink can be from an EDU, GOV, ORG site but must also be in the form of an article or guest blog post.