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How to Change Permalinks Without Breaking Anything?

Discussion in 'Black Hat SEO' started by johnsampson, Oct 9, 2016.

  1. johnsampson

    johnsampson Newbie

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    I want to add sub categories because I feel that it would improve relevance, particularly when it comes to showing related posts. It just makes sense to have posts about acne and toothpaste, for example, in the same broad category yet in different, more focused sub categories. Every large site I've visited does this. Topical relevance would be much improved.

    1. At the moment I have:

    domain.com/health-beauty/postname

    I want to change it to:

    domain.com/health-beauty/skin-care/postname

    domain.com/health-beauty/oral-care/postname

    How can I change this without affecting rankings and backlinks built to domain.com/health-beauty/postname ?

    2. How relevant do I have to be with the sub categories? I don't want to be as focused as Amazon, but is it okay to have something like posts about coffee makers in the same sub category as washing machines because they're both appliances? /home-garden/appliances would be the structure.

    3. Is using tags instead of sub categories an option? I can see how it would be good for interlinking related posts automatically, but not so much the structure of a site.
     
  2. dee_emm_tee

    dee_emm_tee Junior Member

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  3. johnsampson

    johnsampson Newbie

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    Anyone got anything else to add?
     
  4. dhia27

    dhia27 Jr. VIP Jr. VIP

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    here you go, many tutorials.
     
  5. johnsampson

    johnsampson Newbie

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    I was talking more about questions 2 and 3.
     
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  6. Phil Gangluff

    Phil Gangluff Newbie

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    The more relevant the better, but try to keep URL lengths to a minimum. What you don't want is an URL like domain.com/home-garden/appliances/kitchen/coffeemakers/brandco-model2

    Keep it relevant, but short and with the most important keywords... domain.com/kitchen/coffemakers/brandco-model2

    No, don't use tags for that. Google wants to see the hierarchical site structure here, and tags don't give you that.