Budget or the goal value need to rank is up to you. but the calculation of seo
we should consider the MSV, CTR ,CVR and Goal value altogether we call its the estimated SEO
(total MSV*CTR)*CVR)*Goal Value
To rank, it involves many factors, the niche competition level, check competitors On-page, quality of content, type of backlink, their authority and calculate the budget accordingly to do better.
You must build confidence in this topic by trial and error.
The time I time to rank something is definitely not the same that it will take you because there are thousands of factors.
Personally I started with little SEO projects, trying to rank very easy keywords. Nowadays I don't offer this service because I'm 100% contrary to this SEO philosophy, but experience is your only ally in this topic.
First of all the calculation of seo is
the Niche and the keyword ,competitor, backlink, content and so on in short both off page and on page altogehter is under calculation
but we can't say the exact result it's like trial and error because there is no proper protocol
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