I googled about it, found some CRM, eCPM, CPM etc. I'm a software engineer so i'm not very familiar with those terms but i have to setup a presentation for someone and i have to include estimated earnings by AdMob. I found some formulas for calculating that, but which one of them represent estimated earnings? Can someone explain?
Example case, X users are using the app, the type of AdMob ad is a banner, never interstitial. What is the formula? And please give me an example with general formula and with realistic scenario with numbers implemented into that formula.
Example case, X users are using the app, the type of AdMob ad is a banner, never interstitial. What is the formula? And please give me an example with general formula and with realistic scenario with numbers implemented into that formula.