How to brand on e-commerce dropshipping?

Hi there everyon1!

I want to open an e-commerce wwebsite using aliexpress as the dropshipper. I was very excited to do so but then I thought about something that I'm struggling to figure out.

I saw on aliexpress that they have their own brand names, which are mostly chinese. Saying I want to sell gadgets of any kind, or even shoes, how can I define myself from their brand name which is all over the product itself?

I mean, if I sell shoes but on the shoe there is the brand name, or some gadget that has the brand name in small letters, the buyers can still look it out on google and find the real brand.

Is there anything I can do about that? Do people really care when they get their item with that chinese brand name?

TY very much!

That's weird. Because usually there are no signs or they're so small that nobody ever notices..There are no any signs of AliExpress and prices on packages too. The only problem is that sometimes sellers from AliExpress include their business cards in the package. anyway you can always send a comment with your order asking your seller not to include anything.