The answers to this question might be helpful to others, so please share your ideas and thoughts! Does anyone have any good ideas on how to brand an SEO firm? Other than excellent customer service and good rankings, how can an SEO firm stand out? How can one make an emotional connection? Take Hubspot for example, everyone seems to love them (for the most part). They offer educational webinars and ebooks in an effort to win your trust and create a relationship with their audience. Besides that, what other ways are their to make a connection with potential customers/clients?