Follow people, like and reblog their posts. Submit to blogs in your niche. Upload a ton of pics each day with lots of tags. It's just like any other platform where you have to be active and interact with people to gain followers.
You can expect about 5-10% follow back depending on how targeted your follows are and about ~2% follows from likes. Where you really get the followers is posting relevant, unique, and fresh content to your niche. Find some sources outside of tumblr that stay up to the hour on your niche and use those sources to feed your tumblr blogs. Use relative and appropriate hash tags but make sure to research your hash tags first to ensure there is enough volume for those tags to get you traffic.
Be on as often as possible. It's important to keep your followers entertained so try to be as active as possible, by posting regular updates, reblogging other people's posts and varying your content. People like consistency and friendliness, so try to interact with as many people as possible while still maintaining good relationships.
If you spend enough time on Tumblr liking posts and posting content, you will eventually get some authority. It all depends on what you want to spend most of your time doing with SEO?
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