How To Better Convert Mobile Traffic? (Amazon Affiliate Niche Site)

Google analytics shows this graph...

And it's only now that I'm a little curious about what I'm seeing. The trend has been more and more towards mobile traffic increasing.

I'm not a guy who's into buying stuff via a mobile phone. Never have I ever made a purchase using a phone, believe it or not. How does one even buy things using a phone? Is it like a credit card like?


The site is an Amazon affiliate niche site with just content reviewing a product or products and simply and plainly linking to the product with the anchor text being that product's name and the link itself being the long one amazon provides for its affiliates.

I don't think a phone user goes ahead and clicks on the link so as to buy it on Amazon... Or are they doing just that? Buying it on amazon using a phone?


I've targeted all traffic as if it was desktop traffic.

What can I change to better convert mobile traffic in particular?

I'm simply looking for ways to better optimize conversion rate in general. This is one of those elements where I think I'm feeling yet not seeing an opportunity...