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How to avoid to be suspended for violating keywords?

Discussion in 'Adwords' started by instaluck, Jun 19, 2014.

  1. instaluck

    instaluck Newbie

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    Hello, I have some important keywords which violate their rules and when I tried to use them I got mail that my account can be suspended. But actually I saw many times other identically business advertising on google adwords. How?
     
  2. mrblackjack

    mrblackjack Jr. VIP Jr. VIP Premium Member

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    If some kws are not allowed by Adwords, then there is nothing you can do about it. Such kws for example can be: Online Casinos, Casinos etc . Now, please pay attention that the latter can get approved if the advertiser has a license to operate casinos online. This is true for other niches where some of the related kws are prohibited. So, you might see advertisers who applied for an approval (which you can do too).

    So, what you actually can do is either (or both):
    1. Apply for an approval of the kws you want to run. Adwords team will review them, your account, website(s), business profile etc and eventually decide whether to grant an approval or not.
    2. Use close-variant kws that are not against Adwords terms of service.

    Good Luck
     
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  3. SydG

    SydG Newbie Premium Member

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    For things like trademarked terms, even though you can't use them in your ad creatives, you can still bid on searches that contain those keywords.

    Then you can use ValueTrack parameters in your creatives to get around this block without needing approval.