How to approach link building for gray-hat industries with copyright/C&D risks?

• In this type of scenario, what’s the best strategy for link building?
• Should the backlinks point to the home page, to category pages, or still to individual products?
• How do SEOs usually structure link building for projects with a higher takedown risk?

MonopolyGuy said:

Let’s say I have a client in a gray-hat industry where there’s a real chance of receiving copyright strikes or cease-and-desist letters.

The concern is: if we invest heavily in backlinks (e.g., $50K+), those links could essentially be wasted if the target page is taken down. This could happen with individual product listings or even entire category pages.

My questions:

• In this type of scenario, what’s the best strategy for link building?
• Should the backlinks point to the home page, to category pages, or still to individual products?
• How do SEOs usually structure link building for projects with a higher takedown risk?

Would love to hear from people who’ve dealt with this kind of situation before.

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