How to analyze keywords for whole website?

I'm sure how it sounds you guys, but I was doing everytime whenever I start optimizing the site.

I'm picking out top competitors name/website ( 3 to 5 )

Then I'm Putting their URLs 1 by 1 on SEMRUSH and Grab their keywords/Search Queries + Current SERPS

AND then Merge all (3-5 competitors Semrush Data) in Single excel sheet.

And sort it and delete the duplicate keywords.

in this way you will reveals extra search queries or keywrods for youR** campaign :)

Done! now start targeting and make your campaign more diversified by those keywords!
 
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