How to Analyze Competitor Traffic

zee007

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Is there any website where you can gauge competitor traffic? And not just for big sites, but for small businesses that do not fall into the top 1000 websites of the world.
 
I don't know a great way to do, but you can try to get an estimated number by analyzing Alexa stats.
 
semrush, ahrefs, spyfu, seomoz, link explorer. they all help you to gather data about your competitor.
 
Note that all traffic estimates are based on some kind of spyware..... By spyware, I mean even the ones the user has voluntarily installed ;)

Examples: toolbars of all kinds, browser url prediction, "malware protection", etc... All of these are designed to submit ALL your browsing urls to some place.

So Alexa will only give you a tiny little view of the world it sees.....that's how these tools work. So the answer is unfortunately it's nearly impossible to know your competitors precise traffic, but you can have an idea based on other signals.
 
I've tried a few of these traffic estimators, they are incredibly unreliable. You can't know without checking Google Analytics, and even Google Analytics is even not that accurate.
 
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