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How to Advertise to College Students?

Discussion in 'Pay Per Click' started by Dotte, Aug 27, 2016.

  1. Dotte

    Dotte Junior Member

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    Adwords honestly feels like a money pit. I had my first two conversions without it and ever since I've been spending $50 dollars a day with nothing to show for it. I'm not interested in facebook or social media and Reddit won't approve my Ads.

    My site is an essay writing service.
     
  2. redarrow

    redarrow Elite Member

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    What ever your using as a afflicate change at least use socal media or sit skint.

    You can use seo but take a long time to setup or seo with pbn's still takes time and costs.

    You say students , social is students millions daily on social scene .
     
  3. randyman

    randyman Junior Member

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    So basically your ctr is good (because you spent money), but your landing page suck?

    Or maybe what you're selling need more preselling?

    Adwords is easiest to convert (supposedly), because it's super targeted. Compare that with buysellads.com for example.

    Have you tried building a list from those adwords traffic?
     
  4. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

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    You need to either 1) catch them when they are searching for an essay-writing service or 2) plant the idea and make the cold conversion. Adwords is best for #1. If you're not getting conversions on related terms, your landing page probably needs work... Adwords isn't a money pit unless you throw money at it aimlessly. Social is best for #2, plant the idea with a story from a student who used your service and got an A without the teacher making any comments, then lead them to sign up or convert. (Though I'm not sure you'll be able to buy ads for something like that as I don't do a lot of social stuff either - you may have to get spammy with it.) If you don't want to use Adwords or social I don't see how you're going to reach college kids and get them to convert for something like this.
     
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  5. Big Chief

    Big Chief Junior Member

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    Maybe you're doing something wrong with AdWords...
    Anyway, I know it's kind of old, and maybe won't work, but try some flyer distribution services on flyers. They hand out flyers mainly in colleges and other student campuses.
     
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  6. Florin26

    Florin26 BANNED BANNED

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    Try to create a professional landing page to attract visitors.