How to add additional value to reputation management & repair services?

krzysiekz · Jan 19, 2014

Hi everyone,

Looking for some ideas on how to offer more value when providing reputation management or repair services.

Right now the basic service will include improving their reviews by funneling good reviews to public sites and bad reviews privately to the owner of said business. In addition to this, if they have bad listings on the first page of search engines I will offer to get those pushed down out of the first page.

I am looking at more suggestions at what could be offered that would build more value.I have thought about capturing the emails and phone numbers of customers who are leaving a good review so that they can be marketed to later on down the line. Another value added service could be review monitoring across all the major review sites (hopefully I can find a white label solution and give my clients access).

Anything else that can be added to build value that is at least partly related to the primary service of reputation repair and management?

Thank you!

tahworld · Jan 19, 2014

You could offer to optimize their business listings, add pictures, write or improve content etc.

krzysiekz · Jan 19, 2014

Awesome suggestion! I was actually looking for ways I could add more value so that I could charge a higher monthly fee for services rendered. What you have suggested is more of a once off fee but it is something that I think is a valuable add on.

Thanks very much! Keep them coming! Very much appreciated

originalposter · Jan 19, 2014

krzysiekz said:
I have thought about capturing the emails and phone numbers of customers who are leaving a good review so that they can be marketed to later on down the line.

Thank you!

This is definitely something you should consider. I've been doing this for my clients since their day 1. Most of my clients now have a decent list size that we've built overtime, and we do email marketing / newsletter once in a while (additional $$ for me).

lipton80205 · Jan 22, 2014

If you are monitoring their reviews, offer to reply to both negative and positive reviews. Have the owner pre-approve some canned responses you can post to the good reviews or the negative reviews. You can charge a flat few, or per event fee.

Business owners hate negative reviews, but its really a chance for them to shine. If they publicly address the problem, people will see that the owner cares about his/her customers and they are engaged with their customers. We all have our bad days and people know that. Its all on how you respond to the complaint.

Assuming they are a brick and mortar BtoC business such as a restaurant or dry cleaners. Also, this is more social media, but its still part of managing a companies online reputation.
Set up a mobile website for them.
Monitor their address citations. Get them more citations.
Set up facebook page and post to their facebook page.
Setup a foursquare page
Setup a twitter and post to it.

Understand their customers demographics and recommend where they should be spending their resources.

krzysiekz · Jan 23, 2014

lipton80205 said:
If you are monitoring their reviews, offer to reply to both negative and positive reviews. Have the owner pre-approve some canned responses you can post to the good reviews or the negative reviews. You can charge a flat few, or per event fee.

Business owners hate negative reviews, but its really a chance for them to shine. If they publicly address the problem, people will see that the owner cares about his/her customers and they are engaged with their customers. We all have our bad days and people know that. Its all on how you respond to the complaint.

Assuming they are a brick and mortar BtoC business such as a restaurant or dry cleaners. Also, this is more social media, but its still part of managing a companies online reputation.
Set up a mobile website for them.
Monitor their address citations. Get them more citations.
Set up facebook page and post to their facebook page.
Setup a foursquare page
Setup a twitter and post to it.

Understand their customers demographics and recommend where they should be spending their resources.

Thanks for your reply here and in my other thread.

I like your ideas and have also thought to include replying to reviews, both good and bad. Not so sure on adding content to their FB, Twitter etc as that may actually start increasing the workload a lot. I would prefer to stick to stuff that is easy to do and somewhat automated. But I will consider it and perhaps add it in as one of the top packages I offer.

For now I am probably going to give up on finding a service to track reviews. I'll use a combination of Google alerts and another software I found to do the work for the time being. Once I get some clients I'll start working on a better solution.

The important thing now is to not procrastinate by trying to get everything 'perfect'. At least, this is how I feel. Good luck!

How to add additional value to reputation management & repair services?

krzysiekz

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tahworld

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krzysiekz

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