Apree Team
BANNED
- Aug 21, 2024
- 171
- 160
This one’s wild — and pure genius.
Actress Sydney Sweeney (from Euphoria) just launched a limited-edition soap made with actual water from her own bathtub.
Yep, you read that right — bathwater-infused soap. Only 5,000 units, each with a certificate of authenticity, in collaboration with men’s grooming brand Dr. Squatch.
So why is this blowing up?
It’s a callback to a viral ad she did 2 years ago where she teased fans from a bathtub.
Since then, her fanbase (and meme culture) kept joking: “Sell us your bathwater!”
She turned that joke demand into a real product launch — and it worked.
Key takeaways:
She leveraged memes and viral moments from 2 years ago — and monetized the fantasy.
Scarcity model (5,000 units only) created urgency + FOMO.
Massive earned media — everyone’s talking, from blogs to TikTok.
It blurs the line between product, persona, and internet culture.
Whether you think it's dumb or brilliant — she just turned a meme into a money-printing product.
Actress Sydney Sweeney (from Euphoria) just launched a limited-edition soap made with actual water from her own bathtub.
Yep, you read that right — bathwater-infused soap. Only 5,000 units, each with a certificate of authenticity, in collaboration with men’s grooming brand Dr. Squatch.
So why is this blowing up?
It’s a callback to a viral ad she did 2 years ago where she teased fans from a bathtub.
Since then, her fanbase (and meme culture) kept joking: “Sell us your bathwater!”
She turned that joke demand into a real product launch — and it worked.
Key takeaways:
She leveraged memes and viral moments from 2 years ago — and monetized the fantasy.
Scarcity model (5,000 units only) created urgency + FOMO.
Massive earned media — everyone’s talking, from blogs to TikTok.
It blurs the line between product, persona, and internet culture.
Whether you think it's dumb or brilliant — she just turned a meme into a money-printing product.
