How should I structure my website

kubikdanon · Dec 5, 2023

Let's say I have the following idea of structure on my website:
website.com/products/category/product-name

And let's say I researched the following keywords getting good traffic:
product-name-1 alternatives
product-name-2 alternatives
product-name-3 alternatives
product-name-1 vs product-name-2
product-name-1 vs product-name-3
product-name-2 vs product-name-3

How would I structure my website regarding pages, slugs, and titles for the following products?
How do I target all of these keywords without creating multiple pages e.g. product-name-1-alternatives, product-name-1-vs-product-name-2 (these pages will just compete with each other?)

BlackShield · Dec 6, 2023

Make a page for each product like website.com/products/category/product-name-1 and add extra pages for other stuff like different choices or comparisons. Keep the words in the web address and titles simple, and make sure each page has useful info without repeating the same things. Optimize slugs, titles, and content to get the best out of it

S4Sunny · Dec 6, 2023

If you have same product variants you can you can add product info in meta title and meta description with unique slug.

This will not conflict your results ...

NeedMyLink · Dec 6, 2023

Cluster content around each product. Create a main product page, then subpages for alternatives and comparisons. This avoids competing pages and targets all your keywords effectively. Keep URLs clean, like website.com/product-name-1/alternatives. Focus on interlinking and quality content.

l0cke · Dec 7, 2023

kubikdanon said:
Let's say I have the following idea of structure on my website:
website.com/products/category/product-name

And let's say I researched the following keywords getting good traffic:
product-name-1 alternatives
product-name-2 alternatives
product-name-3 alternatives
product-name-1 vs product-name-2
product-name-1 vs product-name-3
product-name-2 vs product-name-3

How would I structure my website regarding pages, slugs, and titles for the following products?
How do I target all of these keywords without creating multiple pages e.g. product-name-1-alternatives, product-name-1-vs-product-name-2 (these pages will just compete with each other?)

I would suggest you to keep all the product comparisons and options together in the "products" section, making sure each page targets different keywords without making them compete against each other.

How should I structure my website

kubikdanon

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