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How should I structure domain for multiple keyword rankings?

Discussion in 'White Hat SEO' started by cnick79, Apr 3, 2012.

  1. cnick79

    cnick79 Jr. VIP Jr. VIP

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    Synopsis: How to structure website to rank for multiple keywords?

    I am attempting to take a more general domain and will try to rank about 50 keywords, all between 1,000 - 9,000 exact searches. What's the best way to go about ranking for multiple different keywords on the same domain? Should I create one page for each keyword I want to rank for and try to rank that page, or try to rank the domain?

    Here's an example:

    Code:
    Keywords: fun times, good times, have fun, having fun, how to have fun, best fun, 10 ways to have fun
    
    Domain: www.myfuntimes.com
    
    NOTE: these keywords are competitive.

    "fun times" and "good times" are very similar as is "have fun" and "having fun". Is it best to create different articles focusing on each keyword, or try to create one article using the similar keywords?

    How should I structure my website to rank for these keywords?

    I see two options:

    1. Create a page for each keyword to rank for. End up with a structure similar to:

      www.myfuntimes.com/fun-times.html
      www.myfuntimes.com/good-times.html
      www.myfuntimes.com/have-fun.html
      www.myfuntimes.com/having-fun.html
    2. I could make the keywords I want to rank for a WP Category and then use posts containing those keywords to backup the category.

      www.myfuntimes.com/having-fun/how-to-have-fun.html
      www.myfuntimes.com/having-fun/10-ways-to-have-fun.html
      www.myfuntimes.com/fun-times/fun-times-with-friends.html

    I started to check the competition for some of the keywords and some have a single article on the subject, others have a single article but broke it out like so

    www.theirdomain.com/fun-times

    h2/ About Fun Times
    p/ paragraphs about fun times

    NEXT PAGE: Causes of Fun Times -> www.theirdomain.com/fun-times?page=2

    h2/ Causes of Fun Times
    p/ paragraphs about causes of fun times

    NEXT PAGE: Benefits of Fun Times -> www.theirdomain.com/fun-times?page=3

    h2/ Benefits of Fun Times
    p/ paragraphs about benefits of fun times

    NEXT PAGE: Treating Fun Times -> www.theirdomain.com/fun-times?page=4

    h2/ Treating Fun Times
    p/ paragraphs for treatment of fun times

    NEXT PAGE: Where to have fun -> www.theirdomain.com/fun-times?page=5

    h2/ Where to have fun
    p/ paragraphs for where to have fun
     
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  2. nimmivh

    nimmivh Regular Member

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    Nice share, i will be very useful for me :)
     
  3. cnick79

    cnick79 Jr. VIP Jr. VIP

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    Hahaha, it wasn't meant to be a share, but a question of how to structure my website for multiple keywords. As I was typing all of that I believe I ended up answering my own question. I guess I needed to write down all of the thoughts in my head before it became clear.

    I think I am going to make wordpress categories out of my keywords with an article containing keywords for that category. Then I am going to support each category with sub-categories which will have a mixture of keywords related to the category as well as their own keywords. I am hoping such method will help with ranking for long tail keywords such as:
    Code:
    www.myfuntimes.com/fun-times/the-best-place-to-have-fun.html
     
  4. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

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    I would create a page for each keyword you want to rank for and silo structure it. This will also make your site an authority which is a good thing. I have done this with good results.
     
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  5. RonnyC

    RonnyC Newbie

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    This is actually quite a good idea, thanks.
     
  6. blancog76

    blancog76 Registered Member

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    use a url rewriter so that it is just /fun-times instead of /fun-times.html
    ensure that you are interlinking fun-times to good-times and your other pages
     
  7. cnick79

    cnick79 Jr. VIP Jr. VIP

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    Regarding the page you create with your keyword to rank for... do you link to your articles or subpages from this page, or have your articles and subpages pointing to this authority page? Or do you have your authority page linking to all of the articles and then each article linking back to the authority page?

    The reason I ask is because my theme allows me to create a Page and I can use that page to display blog articles based upon a category. I was thinking about creating a Page containing my Keyword with around 1000 words of content on it, then at the bottom of this page will be summaries to the most recent articles posted under my Keyword category. Doing it this way would keep my Page constantly being updated with links to new articles with relevant keywords, kind of like it's own mini-site.

    Thoughts?