How should I set up a working template for facebook ads metrics?

When running an engagement campaign with the goal of increasing user engagement and growing your page following, you can focus on likes and shares, paying attention to the level of engagement you get compared to the amount of money you spend.
 
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Are you optimizing for page likes through engagement, or just pure interactions. Because that changes how you read the metrics. I track engaged users + frequency, then do a lookalike on them to scale page follows.
 
If you run engagement campaigns you need to focus on optimizing initial engagement then scale your budget and focus on increasing your follower count and reach That's the way to go
 
Luca Marketing Agency said:
Hi, I would like to survey the required template when running an engagement campaign. Can you share your metrics when choosing engagement as the objective and which metrics do you usually focus on to optimize and increase followers for your page?
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If you're running engagement campaigns (likes, comments, saves, shares), here’s what I look at:

CPER (Cost Per Engagement) – Main metric. Keep it low (usually <$0.01–$0.03 depending on niche/country).
Engagement Rate (ER%) – Total engagement ÷ reach. Aim for 3–6%+.
Saves & Shares – These weigh more in the algo than likes. Content with high saves = worth boosting more.
Follower Growth – Run UTM links or use in-ad CTA like “Follow for more” + track spikes after each ad set.

Also:
I test 3–5 creatives first → pick the top 1–2 based on ER% + saves.
Focus on relatable or shareable content, not promo-heavy.
If it’s IG, boost posts with viral potential, not just any reel or image.
Main goal: hook them with engagement, then convert that to follows via retargeting or organic pull.

Let me know your niche and I can give better benchmarks.
 
When running engagement campaigns, especially to grow page followers, I usually monitor:
- CPR (Cost per Result) – ideally under $0.01–$0.03 for likes or comments in Tier 2/3 GEOs
- CTR (Link Click-Through Rate) – higher CTR = better creative quality
- Engagement Rate (ER) – total reactions/comments/shares ÷ reach
- Page Follows – not just likes, but actual follows if that’s the goal
For creatives, carousels or meme-style single images often outperform video in pure engagement-focused campaigns.
 
Luca Marketing Agency said:
Hi, I would like to survey the required template when running an engagement campaign. Can you share your metrics when choosing engagement as the objective and which metrics do you usually focus on to optimize and increase followers for your page?
Click to expand...
To set up a working template for your Facebook advertising metrics, you need to clearly define your advertising goals, target audience, and key performance indicators. You can then create custom reports with important metrics and set up filters for detailed analysis. Regular monitoring and evaluation will help you optimize your advertising campaigns.
 
LUMINOUS AGENCY said:
When running engagement campaigns, especially to grow page followers, I usually monitor:
- CPR (Cost per Result) – ideally under $0.01–$0.03 for likes or comments in Tier 2/3 GEOs
- CTR (Link Click-Through Rate) – higher CTR = better creative quality
- Engagement Rate (ER) – total reactions/comments/shares ÷ reach
- Page Follows – not just likes, but actual follows if that’s the goal
For creatives, carousels or meme-style single images often outperform video in pure engagement-focused campaigns.
Click to expand...
The best sharing now, thank you for your information
Keen Agency said:
You can then create custom reports with important metrics and set up filters for detailed analysis. Regular monitoring and evaluation will help you optimize your advertising campaigns.
Click to expand...
It's pretty general to my question, can you share more data about your CPC or Follow increase rate?
 
In an engagement campaign, prioritize initial engagement first, then boost followers, monitor CPE metrics, and keep frequency below 3.
 
When running an Engagement campaign, here’s a common template and key metrics to watch:
Objective: Engagement (Post or Page)
Focus Metrics to Optimize:
CPC (Cost Per Click) – lower = better reach
-CPEng (Cost Per Engagement) – optimize for low cost
-CTR (Click-Through Rate) – shows content relevance
-Page Likes / Follows – monitor growth directly
-Engagement Rate (%) – total engagements ÷ reach
Tips to increase followers:
-Use high-quality visuals + short, relatable captions
-Add CTA to follow the page in content
-Target interest-based audience + lookalikes
-Run Page Like ads parallel if needed
Keep testing creatives and audience to scale effectively.
 
I usually focus on CPR (under $0.03), CTR (above 1.5%), and engagement rate . Start small with 2–3 creatives, test for 1–2 days, then scale the top performer.
It’s worked well for page growth campaigns so far.
 
For engagement campaigns, we usually focus on metrics like CTR, engagement rate, cost per result, and audience retention. Optimizing creatives and targeting active interest groups helps a lot. Keep testing and scaling what performs best.
 
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