How should I go About this site?

I just happened to jump on a great domain name. Without giving away the niche. Here are some facts.

I have the .ca name (which is actually great for Google in Canada) my domain is the EXACT product name, the product is a digital download that is sold for ~$1000-$7000 USD each.

I do not see any copyright infringement, as it is a niche name, and as long as my digital download is different enough from the main creator it should be fine, think along the lines of something like "Hatchback" where I am sure one company made it, then a ton copied the word.

The search volume is 9k/month world wide, 600/month in Canada. The searches are exploding in this niche, and going up rapidly as it gets more popular.

My question is.

Should I invest in creating the digital download product, and try to sell it (perfectly legal), or should I go for the info approach, do a ton of free content, and try to rely on ads for profit?

Thanks

The answer to your question relies on how much effort you are willing to put into the project. If you want the easy answer go informational and advertising.

If you are serious about this project and have some experience go with the product option. The latter will give you more headaches but have a better return.

Quick and easy dollar = advertising
Foundation of a profitable product niche = product download/product sales

You are the only one that can answer your question.

HerpDerpSlerp said:

The answer to your question relies on how much effort you are willing to put into the project. If you want the easy answer go informational and advertising.

If you are serious about this project and have some experience go with the product option. The latter will give you more headaches but have a better return.

Quick and easy dollar = advertising
Foundation of a profitable product niche = product download/product sales

You are the only one that can answer your question.

Click to expand...

Thanks,

With that in mind, maybe it would be a good idea to go the info route, and once I get a good amount of traffic hitting the site, release my own version.

The question is:

1) Create the digital download product and potentially make serious cash

or

2) Rely on ads and probably make a a little cash (exactly how much obviously depends on CPC, CTR, etc)

You didn't say how much it would cost you to create the digital download product, but regardless... the revenue potential of 1 vs 2 is probably not even in the same hemisphere.

If you're willing to invest the time/money in creating the product and providing support (if necessary) after it's launched, then do that. Otherwise, go the info route.