I have an idea to create a site in self-help niche. The site would have many different categories in it (confidence, dating, motivation etc). I want to create a long term project that would be a solid money maker in the long run. What is holding me back is that I don't know how to present myself while doing the site. I feel like if I start writing articles about self-help then I should be authority on that matter and for this to work I need to have a big persona and experience in the field etc. In reality, I am mostly interested about the subject because I want to help myself via learning it. So, I am not an authority but very interested in the subject. I have already learned tons of stuff about self-help and I am probably, in theory, a lot more knowledgeable than the average Joe is. How do you suggest me to go about creating this site? How should I present myself and also, how to monetize it? I have thought about different affiliate products but should I keep them as banners on the site randomly or..? I would not want to promote some specific book throughout the site (I would if it was my own) and I feel I don't have enough knowledge yet to put together a solid book myself. So, what do you suggest me to do? Thanks!