Hi, I bought a 2 year old Website and I don´t like the domain name. I´ll say 95% of the links point to the home page. I want to redirect it to a fresh domain. The website itself has only about 25 pages. Should I simply do a 301 old domain to new domain? Or point each url to url via 301? I guess the front page would get more power when I do a 301 from domain to domain? I´ve read in an older post that a website loses 15% of its power when you do a 301 redirect. Is that still true? How long would it take until I get the old rankings back with the new domain? And what about indexation? How can I avoid that google thinks it´s duplicate content? Is it enough to do that in webmaster tools?