How should a landing page look like?

guys my question is just as described in the subject.
i know you may say go and see other people landing pages but I want to get your different ideas about how vast or how small you make your landing pages and what info you bring into them/

another question is is it possible to just redirect buyers to the offer page? like they go to google and see ad then they would click on the ad and it goes to landing page and then get redirected to the offer page directly?

Just take the one your competitors are using, if you don't want to loose money. With basic knowledge you have, there's no way you'll be able to create better landing than people you will be forced to compete with. Been there, done that. I've spent probably over 2mln $ on native ads, also worked for huge nutra manufacturer

Steal it, run bunch of A/B tests, wait till you have significant data, MAKE NOTES, and you'll learn what works

It is better to have tos, privacy policy, disclaimer, etc on the website (although not needed for some niches). Regarding website, one of the important things is good amount of relevant content (landing page with atleast 8 pictures and atleast 1600 words of relevant written material. Yeah, there will be people who say that the quantity of content does not matter, but in reality it does matter, as one of the many things the review bot sees is the quantity of content (there are many other things also that matter, yes).
And also remember that in GAds, success depends on many factors too.

A landing page should look like a actually product / service offering landing page . Though your next goal is to redirect user to other page, you need to have more pages.
Just think like you are setting campaign for any niche where you don't required traffic redirection . think that way and you can design safe landing page liked by google and humans .

It should look depending on what you offer, make the design and everything else builds on the offer, the main thing is not to overdo it with promises and not embellish the usefulness of your proposal)

It doesn't matter how it looks like it should convert.
Sales , optin, leads whatever your conversion goal is.

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