How PPC working?

contextual ads match your ad to the page content, so if someone's reading about crm software your saas ad shows up there, google does this automatically through their display network. ran a b2b campaign last year, $4200 spend, display contextual pulled 3x lower cpa than broad audience targeting because intent was already there on the page.

PPC (Pay-Per-Click) is an advertising model where you pay only when someone clicks your ad. It works through keyword bidding—advertisers compete for ad placement, and platforms show ads based on relevance and bid. Contextual advertising fits in by showing ads related to the content of the page, helping improve click chances.