How Often Are You Auditing Search Terms on Ecom Campaigns?

caffeineCPA

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running shopping and search campaigns for a supplement brand and just did a deep search terms audit over the past year. found about $500/day of spend going to completely irrelevant queries like recipe blogs and wiki pages. I try to do this weekly but honestly it slips to monthly. whats your cadence for ecom search term audits and do you use any tools to flag the garbage automatically?
 
i check weekly but if budget is high you should do it every 2-3 days to stop waste.
 
From my experience, weekly checks work best, even if it’s just a quick scan to catch obvious junk before it burns too much budget.
 
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