I am going to create a website in my native market which main keyword in English would be "pellet boilers". My goal is to rank that website to the first page and then work in affiliate with other companies in my country, but I can't imagine how my website should look like. The first top 5 websites are e-shops with lots of products. Should I create a simple website with some articles, youtube videos, schemes of boilers and photos or create a website with lots of products and description about them?