so there is a domain for sale. it is a single, short, one word... it is a .net domain. i used Google Keywords tool and on average there are 10,000,000 searches each month for this word. i looked at the Google results for this word and the results are not strong (i.e. the first result is for its wikipedia page and a lot of other crap, stuff I would not consider strong competition if I tried to get a high ranking on Google). assuming I would be able to achieve first page result status with the domain through some SEO... How Much Would You Pay for the Domain? The rough calculation I'm putting together is something like this: 10 million searches a month for this word... if I get first page and can grab just 5% of the hits that is 500,000 hits a month. If I get a 3% CTR on Google adsense ads @ $0.20 per click that would be $3k/month... (or I can try to put up product ads which may get more). So I'm thinking $10k or less would be a steal for me to buy this at... Thoughts? EDIT: Domain is over 12 years old.