Let's say I have an offer that pays $2/lead and it costs me .02 per visitor for traffic. So the break even is 100 visitors. How many visitors would you let go to the url/kw before you delete it?
Sometimes it takes a couple hundred bucks for a quality test run. So maybe spend $100 and see if you make some conversions. If not move on to a new offer.
What the_demon said you need to test the waters properly. If you believe you can make money with the particular offer and the traffic you are getting can convert not totally junk.
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