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How much to expect from each click?

Discussion in 'Adwords' started by mikeyjordan24, Jul 5, 2012.

  1. mikeyjordan24

    mikeyjordan24 Newbie

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    Unfortunately, it seems as if there is no way to predetermine your pay per click on adsense, only the amount an advertiser would pay for that click. I understand fully that your actual payout depends on CPC, niche , traffic, CTR etc..., but let's say that you have a CPC of $100, about 1000 visitors a day and a 3% CTR meaning about 30 clicks a day. What could you theoretically expect from each click?
     
  2. acotut

    acotut Elite Member

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    The problem is with the cpc shown by adwords.I had a micro-niche with keywords ranging from 10-20$/click and my avarage cpc(real one) was about 1-1.50$.

    With the example you gave me,I wouldn't expect a cpc higher then 3-4$,unless you have a well estrablished website.
     
  3. mikeyjordan24

    mikeyjordan24 Newbie

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    So does this mean that google is charging 100 for the ad click yet we get paid 3-4?

    -MJ
     
  4. BacklinkBasket

    BacklinkBasket Registered Member

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    Nope, he means that even if you set your max bid to $100 the most you might get charged is $3-10

    That's still an INSANE amount to pay for a click

    Wow

    You need to bump up your CTR %'s so you get rewarded with cheaper clickety clicks ;)
     
  5. LucidMarketing

    LucidMarketing Regular Member

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    A few things you must understand with values shown in the keyword tool.

    1. It's meant for Adwords advertisers on the search network. That is, advertising on the Google search engine itself. As an Adsense user, you are a publisher on what they call the content (or display) network. This is very different than the search network. Being different means that CPCs are different.

    2. The GKT is an estimate of how much an advertiser would have to BID to be in the top three positions on the search network. What they actually pay is based on their Quality Score (QS). The higher your QS, the less the advertisers generally pay. The keyword tool simply uses an average QS to calculate the estimate.

    3. It's a very dynamic system. Because of that, CPCs can be very dynamic too. Dozens of things can affect the CPC at any one moment. The same dynamics exist for the content network.

    4. You think Google gets $1 from an advertiser and gives it all to you? The stated figure I believe is 68%. Pretty good, you get most of it.

    5. Because Google wants the best ads (higher QS which is mostly based on CTR) and rewards them with lower costs, you want the same. It's easy enough to calculate, they make more money that way which means you make more money. Let the system serve you the ads it thinks is best and you'll maximize your revenues, all else being equal.
     
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  6. mikeyjordan24

    mikeyjordan24 Newbie

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    Ok thanks that cleared it up greatly! So if i were to increase the hypothetical CTR to like 6-7% would it greatly increase my pay per click? Also what would your hypothetical eCPM rate be?
    Thanks in advance!

    -MJ
     
  7. wanqwer

    wanqwer Registered Member

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    Doesn't it apply to content network too? If not, what tool to use to get estimate cpc on content network?